MQST
MapQuest.com Network Reaches Over 19% of Web Users; More than 12 million
Internet users access MapQuest.com
Maps and Directions in June
Business Editors, High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Aug. 16, 1999-- MapQuest.com, Inc.
(Nasdaq:MQST), a leader in destination information solutions,
announced today that, according to June Media Metrix figures, over 12
million Internet users accessed MapQuest.com maps and directions from
the MapQuest.com Network, which includes MapQuest.com and its partner
Websites.
This equates to a 19.7% reach of the entire Web audience and puts
the MapQuest.com Network ahead of industry leaders such as Amazon,
eBay, and CNET, in terms of individuals accessing its content(1). In
addition, among users who accessed the web from work, more than 25%
accessed MapQuest.com content.
MapQuest.com generates revenue through sales of advertising and
sponsorships on its proprietary website (www.mapquest.com). In
addition, MapQuest.com licenses its Internet technology to leading
Internet portals such as Yahoo!, Lycos, Infoseek and to leading
retailers such as Blockbusters, Sears and Kinkos.
Since its launch, the MapQuest.com Network has grown rapidly, and
its rate of growth has increased over time. "It took three years to
reach a rate of 2.3 million maps per day. However, in just the first 6
months of 1999, the number of maps per day has surpassed the three
million, four million and five million marks2," said Mike Mulligan,
Chairman and Chief Executive Officer of MapQuest.com.
"Media Metrix June numbers show our network reach is now almost
three times greater than that of our nearest competitor and almost
double the size of Infospace," Mulligan continued. "In fact, if you
aggregated the number of visitors who accessed our content across our
entire network, we would be ranked as the number 7 site on the
Internet(1)."
These results are reinforced by a June Greenfield Online consumer
survey that identified MapQuest.com as the first choice for maps and
driving directions on the web. When asked, the majority of the
respondents (58%) chose MapQuest.com for maps and driving directions.
When MapQuest.com's partner sites were included, the survey showed
that 90% of online map users had accessed MapQuest.com maps or driving
directions. This includes maps and driving directions accessed from
the MapQuest.com site as well as partner sites.
About MapQuest.com
MapQuest.com, Inc. is the leader in destination information
solutions and digital mapping services. The company launched its
popular Web site (www.mapquest.com) on February 5, 1996. Today,
MapQuest.com is receiving more than 3.7 million unique visitors
monthly(1) to its consumer Web site. In June of 1999, over 12 million
Internet users accessed MapQuest.com, equating to a 19.7% reach of the
entire Web audience(1). As part of its business-to-business services,
MapQuest.com helps businesses integrate maps and driving directions
into their Internet, intranet and call center applications for
improved marketing and customer service functions. MapQuest.com has
developed a diverse network of more than 600 business partners,
including: Yahoo (YHOO), Lycos (LCOS), Infoseek (SEEK), Excite @Home
(ATHM), AOL Digital City (AOL), CitySearch (TMCS), Travelocity (TSG),
Bank of America (BAC), MasterCard, Kinko's, Blockbuster, and Dayton
Hudson (DH).
In addition to Web-enabled mapping services, MapQuest.com also
provides the underlying mapping and driving direction technology and
components to a variety of vertical industries, such as corporate
travel, hotels, real estate and retailers. It also provides
high-quality maps and geographic content in digital form for print,
electronic and broadcast publishers.
MapQuest.com is listed on the NASDAQ; the ticker symbol is MQST.
MapQuest.com has included in this press release certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 concerning MapQuest.com's
business, operations and financial condition. Such forward-looking
statements are subject to various known and unknown risks and
uncertainties and MapQuest.com cautions you that any forward-looking
information provided by or on behalf of MapQuest.com is not a
guarantee of future performance. Actual results could differ
materially from those anticipated in such forward-looking statements
due to a number of factors, including (i) the volatile and competitive
nature of the Internet industry, (ii) changes in domestic and foreign
economic and market conditions, (iii) the effect of federal, state and
foreign regulation on MapQuest.com's business, (iv) the development of
competitive Web sites and businesses; (v) MapQuest.com's relative mix
of Internet and traditional and digital mapping businesses, (vi)
MapQuest.com's ability to protect its intellectual property rights and
(vii) the effect of any future acquisitions. Investors are also
directed to consider the other risks and uncertainties discussed in
MapQuest.com's Securities and Exchange Commission filings. All such
forward-looking statements are current only as of the date on which
such statements were made. MapQuest.com does not undertake any
obligation to publicly update any forward-looking statement to reflect
events or circumstances after the date on which any such statement is
made or to reflect the occurrence of unanticipated events.
(1) Media Metrix, June 1999
--30--RYG/se*
CONTACT: Wilson McHenry Company
Sylvia Braunle, 650/356-5220
sbraunle@wmc.com
Ildiko A. Novak, 212/836-4060
inovak@wmc.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT
INTERACTIVE/MULTIMEDIA/INTERNET
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Aug-16-1999 08:01 GMT
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