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To: gdichaz who wrote (38047)	8/16/1999 10:48:00 AM
From: Uncle Frank	Read Replies (1) \| Respond to of 152472

Cha2, here's the CV for Geoff that you couldn't locate: >>>>>>>>>>>>>> Geoffrey Moore is the chairman and founder of The Chasm Group where he continues to actively provide strategy consulting services to many leading high-technology companies. He is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets. As a Venture Partner at Mohr Davidow, he provides market strategy advice to their portfolio companies. Geoff is a frequent speaker and lecturer at industry conferences and events and his books are required reading at Stanford, Harvard, and other leading business schools. His first book, Crossing the Chasm, published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or "chasm" that innovative companies and their products must cross in order to reach the lucrative mainstream market. Based on easily understood metaphors, the book provides organizations a vocabulary for understanding the market dynamics around them and determining which strategies are appropriate for their unique situations. The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy. The book prescribes appropriate tactics for succeeding in each stage of the cycle. The Gorilla Game, released last year, is Geoff's third book, which he co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancBoston Robertson Stephens analyst Paul Johnson. The Gorilla Game offers its readers a coherent approach to high-tech investing and an understanding of how to build a solid investment strategy around what the authors call, "gorilla" companies. (To view a video presentation on this topic go to the Eloquent, Inc. web site. Scroll until you see "Geoffrey Moore" under the "Event Publishing via the Web" heading, and click on the icon to view the presentation. You must download their software to be able to view it.) Geoffrey Moore talks about The Gorilla Game and the new chapter he added in an interview with Carmine Gallo on The Money Machine. Prior to founding The Chasm Group in 1992, Geoff was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, he was a sales and marketing executive at three different software companies. He holds a bachelor's degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College.