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To: Jeff Jordan who wrote (19826)	8/16/1999 10:35:00 AM
From: AlienTech	Respond to of 43080

Who the hecks OGILVY ? Seems everyones using them.. OGILVY PUBLIC RELATIONS WORLDWIDE SELECTED BY HOOVER'S ONLINE Communications Agency to Create National Media Campaign and Consumer Awareness Program for Business Information Site NEW YORK, Aug. 16 /PRNewswire/ -- Ogilvy Public Relations Worldwide, a unit of WPP Group (Nasdaq: WPPGY), announced today it has been selected to lead the public relations program for Hoover's, Inc. (Nasdaq: HOOV), publisher of Hoover's Online (http://www.hoovers.com), a leading Web-based provider of business information. With more than two million visitors, Hoover's Online is well-known in the business community as a provider of in-depth, accurate, timely and authoritative company and industry information. Hoover's Online covers approximately 14,000 private and public companies worldwide and 45 industry sectors. In searching for a vendor to help establish Hoover's Online as the first source people look to for business information, Hoover's selected Ogilvy for its proven track records in media outreach and brand extension, as well as its experience with emerging Internet businesses. "Key to our selection process was a firm that could generate high awareness among businesspeople, while enhancing Hoover's brand equity," said Patrick Spain, CEO of Hoover's. "Ogilvy understands our unique needs as an Internet company trying to build brand awareness offline. Our Ogilvy team consists of former journalists who realize the importance of responding quickly, both to our needs, and to changes within the fast-moving Internet industry." Nancy Tamosaitis, senior vice president of Technology at Ogilvy said, "Hoover's Online marks a significant achievement for Ogilvy's growing Internet and New Media group. We are delighted to be working with a growing company such as Hoover's, which has a great reputation as a firm that offers customers real, practical solutions for their everyday business needs." About Hoover's, Inc. Hoover's is a leading provider of authoritative business information on the Web. At the core of Hoover's is a database of company information covering the world's largest, most influential and fastest-growing public and private enterprises and the industries in which they operate. Hoover's accurate, timely information is designed to provide reliable answers to the questions of the businesspeople, academics and investors who visit the Hoover's Online Web site (http://www.hoovers.com) and the more than 30 other Internet and online services through which Hoover's Company Information is available, including America Online (NYSE: AOL), Dialog (Nasdaq: DIAL), Dow Jones (NYSE: DJ), Infoseek (Nasdaq: SEEK), Microsoft (Nasdaq: MSFT), Reuters (Nasdaq: RTRSY) and Yahoo! (Nasdaq: YHOO). Time Warner (NYSE: TWX), Media General (Amex: MEG.A), NBC -- a unit of General Electric (NYSE: GE), Infoseek and Knowledge Universe, through its Knowledge Net Holdings and Nextera Enterprises (Nasdaq: NXRA) units, are investors in Hoover's. About Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide is a leading international communications firm with specialty practices in health and medical, strategic marketing, technology, corporate communications and public affairs. Headquartered in New York, Ogilvy PR partners with clients across the world from its 38 offices in the United States, Europe and Asia and through affiliate relationships worldwide as part of the WPP Group, one of the world's largest marketing communications companies. Ogilvy PR's corporate Web site is located at www.ogilvypr.com . SOURCE Ogilvy Public Relations Worldwide -0- 08/16/99 /Contact: Jennifer Castro of Ogilvy Public Relations, 212-880-5349, or jennifer.castro@ogilvypr.com/ /Web site: ogilvypr.com (WPPGY HOOV) CO: Ogilvy Public Relations Worldwide; Hoover's Inc. ST: New York IN: ADV SU: -0- Aug/16/1999 9:02 EOS (PRN) Aug/16/1999 09:02 197 -0- (PRN) Aug/16/1999 9:17 ce tha