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Technology Stocks : MSGI Marketing Services Group Inc. -- Ignore unavailable to you. Want to Upgrade?

To: owen who wrote (1778)	8/17/1999 7:48:00 AM
From: Roy F	Read Replies (1) \| Respond to of 3418

MSGI Forms New Internet Subsidiary WiredEmpire; The New Company Is Being Formed Out Of CMG Direct's Latest Incubation August 17, 1999 07:20 AM NEW YORK--(BUSINESS WIRE)--August 17, 1999--Marketing Services Group, Inc. MSGI , an integrated marketing and Internet services industry leader, today announced its intention to form WiredEmpire, a new company in its Internet Group to be derived from CMG Direct's PermissionPlus (TM) technology. CMG Direct's PermissionPlus technology and service provides companies with a fully automated Website marketing capability. It enables companies to direct their Web visitors to relevant content, automate their Internet customer acquisition function and to increase the lifetime value of its customers. PermissionPlus is an innovative suite of tools that captures detailed user information, including product preferences, interests and demographics. Through its powerful marketing research information, it enables companies to guide visitors to the content they are interested in and proactively communicate with its customers through one-on-one e-mail communications. PermissionPlus can also effectively translate Web activity into meaningful data that allows clients to proactively develop services or product extensions and enhance online capabilities based on customer interests. CMG Direct has been incubating PermissionPlus for over a year. The new Company has 19 employees and plans to hire an additional 40. The technology is fully developed and clients have been using it for several months. The Company's clients include several leading companies such as Datek Online, the fourth largest online brokerage; Levi Strauss, one of the world's largest brand-name apparel marketers; RTC, who is utilizing the technology for Federal Express' Internet marketing automation; and Internet Commerce Services Corporation (ICOMS), the first independent outsource provider of Internet commerce transaction services, providing order management and payment processing services to more than 270 companies. Clients utilize the tools for customer acquisition, customer retention, market research, directing web visitors to relevant content and one-on-one communications. WiredEmpire will market and sell the tools in the US, Europe and Asia. In a joint statement, Jeremy Barbera, Chairman and CEO of MSGI, and Ed Mullen, President of MSGI commented, "Our goal is for WiredEmpire to be a dominant player in the Automated Internet Marketing space. Jupiter Communications expects Internet marketing spending to increase to $8 billion in 2002, up from $2 billion in 1998. Of that $8 billion, the Direct Marketing Association anticipates that 44%, or $3.5 billion, of total Internet marketing spending in 2002 will be related to direct marketing over the Internet. WiredEmpire will grow rapidly through acquisitions of related companies and technologies, aggressive sales and marketing and through continued expansion of PermissionPlus' capabilities." About MSGI Marketing Services Group, Inc. is a leader in the Internet and marketing services industries. MSGI's revenues have grown from $16 million in fiscal 1996 to in excess of $100 million on an annualized basis. GE Equity is the owner of a 22 percent stockholder position in MSGI and CMGI is the owner of a 10 percent stockholder position in MSGI. MSGI is organized into two business divisions: the Internet Group and the Marketing Services Group. The Internet Group's mission is to acquire, invest in and incubate Internet companies. Its preliminary focus will be on PermissionPlus(TM) and will expand into other strategic areas. The MSGI Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. Its Marketing Services Group provides strategic planning, direct marketing and database marketing, telemarketing and telefundraising, media planning and buying and fulfillment. Through this business segment, MSGI will continue to grow by leveraging the synergies it has across all its companies in marketing, technology, and capabilities. Thousands of clients worldwide are provided services by MSGI with offices throughout the United States and in London. Corporate headquarters are located at 333 Seventh Ave., New York, NY 10001. Telephone: 212-594-7688. Additional information is available on the Company's Website: http:www.msginet.com. Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including its 10-Q for the period ended March 31, 1999 and the annual report on Form 10-KSB for the year ended June 30, 1998.

To: owen who wrote (1778)	8/17/1999 5:44:00 PM
From: Michael Ohlendorf	Read Replies (1) \| Respond to of 3418

MSGI S-4 filed with SEC 8/13/99: For those out there that haven't been informed by the Rah rahs or by MSGI - MSGI Filed a S-4 on 8/13/99 with the SEC. The S-4 details the "merger" or buying of Grizzard. Its got a lot of grizzly details. So a warning to all before you start to read the gory details, it is not a pretty sight for MSGI shareholders. Sorry for this repost from the Yahoo board but this could be the reason why the stock did not move much recently while the techs staged a remarkable come back rally. I always had the weired feeling that something smells here and so I went short.... Well, as I said the next earnings announcement and conference call will indeed be very interesting....