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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Mani1 who wrote (68991)	8/16/1999 10:46:00 PM
From: kash johal	Read Replies (2) \| Respond to of 1573950

Mani, Re: Athlon marketing I sincerely disagree. With your approach they would start marketing when they have oversupply. Hell they should try marketing the hell out of the K6-2's that they have in excess inventory and see how many more dollars they can ship with every part. They need something along the snail ad campaign that Apple pulled off against PII machines a year or so ago. That was a BRILLIANT campaign where they took one bytemark test and marketed the hell out of it. AMD needs to tell the world they are smoking the PIII in performance. This way they build a brand. And consumers will be willing to pay a few dollars more for it. Even a targeted ad campaign with only a $20-30M budget could work wonders. regards, Kash

To: Mani1 who wrote (68991)	8/17/1999 12:53:00 AM
From: tejek	Read Replies (2) \| Respond to of 1573950

Mani RE <<<I disagree. AMD need to market the Athlon only when they can build enough of them. Right now (this quarter), they can only make 300000 or so and they can sell all of them.>>> I agree. To promote the hell of the athlon, when there are not enough to go around, is asking for trouble. People will say AMD can't produce in quantity and will forget that there were only supposed to be 300,000+ in this quarter. I still sense that AMD is doing this rollout at a very slow, deliberate and conservative pace. ted