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Technology Stocks : Red Hat Software Inc. (Nasdq-RHAT) -- Ignore unavailable to you. Want to Upgrade?


To: Mike Petriv who wrote (643)8/17/1999 9:42:00 AM
From: Nelson Chang  Respond to of 1794
 
Understanding the Red Hat Phenomenon

This is an interesting article from thestreet.com. Here's most of the read:

>>>Red Hat and its lead underwriter, Goldman Sachs, did a lot of things right here, three of which led directly to this remarkable performance:

Red Hat has done a great job over the past year of massaging the press, getting itself identified repeatedly as THE source of wisdom on Linux, THE commercial source of Linux, THE vendor of more-or-less-standardized Linux. All of which it is, sort of, but not by nearly so large a margin as the press has reported. Red Hat has become the only important brand name in the Linux business, Caldera and the other also-rans notwithstanding. That translates directly into shareholder value.

Red Hat was the first mover to market in an incredibly hot corner of technology. Those who pooh-pooh the importance of first-mover status in many ways in tech stocks should take note of this one. Sure, if Red Hat hadn't done a lot of other things right, this one wouldn't have headed for the moon. But being the first recognizable Linux developer to come to market was the big accelerator. Give me a fully realized, world's greatest-product box, or a fast path to market, and I'll take the latter every time.

Red Hat followed this year's practice of controlling demand by offering a modest number of shares: Just 6 million, which at the offering price produced about $84 million in cash for Red Hat's treasury. Smart people never sneer at $84 mil, but that sum wasn't nearly so important for Red Hat, of course, as was the credibility it created for the company -- and the amazing instant wealth it created for its founders and other insiders.
Red Hat, of course, also delivered a superior product, and backed it up with a business plan which makes sense. Part of the key to survival and profitability in the perilous Linux market -- remember, you can get Linux for free via download from several sites, rather than paying $50-$80 for Red Hat's tweaked version -- is selling support, and that's where Red Hat will, I'm convinced, earn its future. Support starts at $225 per incident, and goes up to a one-year $55,000 24/7 unlimited-calls contract. Indeed, I think Red Hat will see the day, and maybe before very long, when building and shipping its versions of Linux becomes almost a nuisance ... but a necessary one, to sign up support customers.<<<