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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?

To: Urlman who wrote (7297)	8/17/1999 11:45:00 AM
From: $Mogul	Respond to of 18366

iT'S IN THE CARDS TALKED TO edig AND THEY HAVE PLANS FOR IT.

To: Urlman who wrote (7297)	8/17/1999 11:49:00 AM
From: bob	Respond to of 18366

MUST READ POST FROM CLEARSTATION. From JAM4857 at Clearstation: Back in the old days in the music industry, when a new format came out for the distribution of music, standards had to be designed for their release. This goes back to the size of the medium, the speed of revolutions, packaging, etc. Why? Because one uniform media needed to be established for the industry to grow. So if every music company released music in the LP format, all would have equal footing in the market. Then the music player market could design something that would play the recording industries standard design. It wouldn't have made sense for one record company to record their music on a oblong disc at a rate of 45 rpm, while another produced theirs on a square disc at 78 rpm.( Yes I know these are terrible designs. It's just for visualisation purposes only) As we moved on to cassette, then to CD, the same standards had to be met. Again you couldn't have one company with a cassette six inches across, and one at four inches. Hence the standards. I recall groups meeting to determine the size and speed of CD's, so that all players would have a standard to use. So what's different this time? Everything. For the first time there is no transfer of music to product at the manufacturing stage. No need for a standard size of medium. What is sold is data. The only connection to the industry and the consumer is the disc it is saved on, and as long as there is a port for that disc on the download area, you can pick up any song your heart desires, in any format available. The key is will the player play that format. The answer is yes. If your player can handle multiple codecs, you can listen to that music in the format you downloaded it in, or have it converted inside the player to a listenable format. Currently Edig offers that solution. If your player uses micro o/s, you can play any format off your player. What does this mean? Well the survival of the codecs are dependant on the ability of your player to play the song as it is downloaded. Hence the player is dependant on it's ability to play songs recorded in different formats. This would mean that all competitive codecs can survive. Those that are inferior will go by the wayside because artists and music companies won't record music on them. Players will go by the wayside if they offer inferior sound quality, or design flaws. The consumer will download the music they want in the format available, and not give a hoot, as long as it plays well on their player. Unless they don't like some other aspect of it, like download time being to long. This could also hurt a codec over time. Back to Lucent. They signed on to Edig, because the micro o/s gives them the ability to play all codecs. Theirs, Mp3, etc. It is an added bonus that the micro o/s does this better then any other o/s out there, using a small footprint. Lucent wants Epac to be the standard, but the micro o/s gives it the edge by allowing you to listen to other codecs. Then it's just a matter of getting the artists and music industry to use their format. The player will survive because it can play music as good or better then the competition. The codec can survive if it becomes the clear choice of the industry, or at least garners it's share of the market. So the bottom line is this. If Lucent is to survive in the music industry, they need Edig to survive. It allows their player to play other formats. If Edig goes away, then so does that ability. Edig is in the unique position of being able to keep all formats, and players afloat. This includes Mp3. For them to survive they will need to be able to be played on all players, or risk finding themselves out of certain markets. For players like the Rio, they also need to be able to play all formats, not just Mp3, to survive. Talk about a nitch. JAM

To: Urlman who wrote (7297)	8/17/1999 12:00:00 PM
From: MaryinRed	Read Replies (1) \| Respond to of 18366

NASD....Well..by Sept/Oct...they should have the share price for it...but I think the price has to stay above $4 for a few months....which means...I expect us to hit NASD by the end of the first QTR of 2000...but at a lot more than $4 by then... JMHO....smile....Mary