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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: james paterson who wrote (74230)	8/17/1999 12:13:00 PM
From: Larry Antram	Respond to of 164684

> He explained that AMZN has a button on his site & every time someone clicks it AMZN pays him 25 cents. This is not true.

To: james paterson who wrote (74230)	8/17/1999 12:17:00 PM
From: Sabrejet	Respond to of 164684

With the long bond rebounding to 6.01%, we are at the upper end of the trading range. Hence, these levels will fall when we return to 6.25. A bounce is just that, parabolic but not sustainable. Sabre!

To: james paterson who wrote (74230)	8/17/1999 12:28:00 PM
From: i101	Read Replies (2) \| Respond to of 164684

James, You have been misinformed by your golfing partner. Amazon only pays IF someone BUYS a product from them. The payoff is between 5% - 15%. Also, Amazon doesn't remit payment to the "associate" until the amount due hits $100. It's not costing Amazon anything to have the golfers and all his buddies click away. Did your golfing partners have any other important information that can be used by investors?

To: james paterson who wrote (74230)	8/17/1999 12:44:00 PM
From: H James Morris	Respond to of 164684

>>After a little prying this kid admitted that all his relatives & friends regularly log on & click the AMZN button on his site. << James are you suggesting that Bezos is paying billions of quarters to every kindergarten kid in America. The world will come next.

To: james paterson who wrote (74230)	8/17/1999 12:58:00 PM
From: Wizard	Read Replies (1) \| Respond to of 164684

>>He explained that AMZN has a button on his site & every time someone clicks it AMZN pays him 25 cents. if you like the model your friend has, take a look at GOTO whose site goto.com is based on this. It even discloses what Amazon is paying them per click (currently $.60 if you go to the site and search on 'books'). Do you actually think that you have uncovered something here? Do you not think that Bezos has a reason for doing this? Its the simple math of making assumptions on customer acquisition costs and Amazon is being very aggressive on this. It is not a secret. They want customers and are willing to pay up for them. Amazon might be spending too much in some places but they are willing to err on the side of too much rather than too little. That is the strategy and either you believe that the internet is going to take a decent slice of commerce dollars or you don't. Bezos thinks so and he wants to be the category leader. Looking back in 5 years, paying your buddy and others some cents for clicks is really not going to matter to Amazon. The reason all the GOTO people don't just click on the site over and over again is because you have to have statistics that back-up the model such that the prices people are paying are worth it and GOTO has a database that tracks this. Your friend or anybody else that gets to the size where they matter will have to show that these costs make sense or else they will no longer get paid. For now however, AMZN is paying and in many cases overpaying by betting on the come that ecommerce will be significant. Remember that AOL went through a similar stage and that stock dropped about 60% in 1996. Then it went up 40-fold. Investors have wised up to the internet so AOL was starting at a much lower base. However, the two are reasonably comparable. Amazon is not a sure thing but bottoming down 60% is deja vu all over again.