To: Paul Engel who wrote (86957 ) 8/17/1999 8:47:00 PM From: Proud_Infidel Read Replies (1) | Respond to of 186894
nikkeibp.asiabiztech.com Intel's Japan Unit to Introduce 'White Box' PC Server August 17, 1999 (TOKYO) -- Intel KK, the Japanese unit of Intel Corp., will introduce a "white box," non-brand, PC server in Japan by the end of 1999. The business target will be limited to Internet service providers (ISPs). Intel's Tokyo-based unit won't supply the product under an original equipment manufacturing (OEM) contract, which is now applied to its desktop PC business. Nor will it sell the product to user companies. The LB 440GX server is a thin and rack-mounted type. Intel Corp. has already begun selling the product in the United States, focusing on the enterprise and ISP markets through two sales channels. One is Intel product integrators (IPI), which use Intel-made parts to assemble white box products, and the other is Intel application solution providers (IASP), a sales channel for business with ISPs. Intel KK decided to focus marketing efforts on the ISP market after projecting that demand for servers used for electronic-commerce (EC) sites, application hosting services and related services will grow rapidly in Japan. "For the application hosting service, it would be better to assign a different server to individual companies so that Intel will be able to take countermeasures easily against any trouble," said general manager Yoshie Munakata, at Intel's Internet Sales & Marketing Group. "And for this reason, we have been seeing demand for a thin server." Intel's Japanese subsidiary is selecting partner companies that could be engaged exclusively in the ISP market business. "We'd like to tie up with system providers who are proficient in the technologies of network building and systems integration," Munakata said. In the ISP market segment, leading server makers, including Sun Microsystems KK and Hewlett-Packard Japan Ltd., have begun aiming to expand the UNIX server market by such means as of providing dedicated programs. "Many ISPs will request makers to ensure reliability, but I think the ISPs that are running with advanced technologies or stressing cost performance will surely be satisfied with white box products," Munakata said. "The white box won't compete with products offered by other makers." (Nikkei Systems Provider)