To: radames who wrote (74493 ) 8/18/1999 5:14:00 PM From: Glenn D. Rudolph Respond to of 164684
INTERVIEW-Online store jungle.com swings into UK By James Ashton LONDON, Aug 17 (Reuters) - Online retailer jungle.com swung into Britain's burgeoning e-commerce market on Tuesday, saying it aims to build a one-stop virtual department store on the Web. Steve Bennett, jungle.com chief executive, told Reuters he would blend his existing Software Warehouse mail order computer goods business into the new Web brand which also sells music, video and games, and aim at turnover of 33 million pounds ($52.79 million) for the first 12 months. Backed by venture capital firm 3i, who are funding a 7.5 million pound marketing campaign, Bennett said he aimed to make jungle.com Britain's number one for online software sales to consumers within a matter of months. "We've found with Software Warehouse that customers are very loyal but we only see them once every six months," he said. "With the Net, you have that chance to be in their house every day...so you have to add other things to build a brand." New media analysts Fletcher Research said the market for online shopping in Britain would represent just over two percent of total UK consumer purchases by 2003, worth 3.1 billion pounds, excluding financial services, up from around 230 million pounds in 1998. Computer software, books and CDs are currently the most frequently purchased items. Bennett said books and wine could be added to the "store" when he was sure their offering was strong enough to compete with market leaders such as bookseller Amazon.co.uk <AMZN.O>, and said it would offer links to other retail Web sites, such as those of Carphone Warehouse Ltd and cosmetics retailer Body Shop International <BOS.L>. A survey by retail consultants Verdict found that 54 percent of British adults believed the Web would never take the place of real shops. It said 25 percent of Britons had access to the Internet, but only seven percent had made a purchase online in the past 12 months. Verdict cited consumer worries about the security of divulging credit card details online as slowing the take-up of "e-tailing." Bennett said call centres and offline buying via fax should allay consumer fears. The site will distribute goods through the Software Warehouse network, which already operates in Britain and Australia. He added that jungle.com's long-term strategy is to go global, but only after the brand has been established in Britain. ($1=.6251 Pound)