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To: James Thompson who wrote (12629)	8/18/1999 11:10:00 PM
From: James Thompson	Read Replies (1) \| Respond to of 19700

Aureate Media Corporation Partners with McGraw Hill, IDG, Software-of-the-Month Club to Expand Distribution Network PR Newswire - August 18, 1999 17:45 Company Embeds Advertising in Software; Offline Distribution Exceeds 2 million users INDIANAPOLIS, Aug. 18 /PRNewswire/ -- Aureate Media Corporation has inked distribution deals with McGraw Hill, IDG Books, Software-of-the-Month Club and several international magazines to distribute the software of its network members to more than 2 million potential users. These new relationships increase -- and further target -- the audience advertisers can reach through Aureate' network. Aureate Media ( aureate.com ) unites software developers and advertisers in a mutually beneficial exchange that gives users leading edge software for free while providing advertisers with a highly targeted marketing channel. Click-through rates on advertising embedded within Aureate software is nearly double that of standard Web advertising. "These relationships give us the ability to increase our value to advertisers while putting more money in our network member's pockets," explained Ehren Maedge, president and CEO of Aureate Media. "Developers who partner with us are some of the best application writers in the world and in touch with their market." Distributors benefit from having some of the Web's best, most popular software to give to their users -- without having to screen it first. Aureate Media's team of expert developers and recruiters test all software before adding it to its advertising network. The software Aureate Media distributes is made available to consumers via Aureate's Web site and through e-tailers, offline retail stores, and other popular Web sites. Aureate Media reaches more than 6 million registered desktops. "Aureate leverages symbiotic permission marketing to offer a truly 'win- win' solution to the software marketplace," noted David Nerrow, general partner with @Ventures. "Maedge and his team have already attracted 150 top- notch software programs for the Aureate Network and they have built an equally impressive network of advertisers who understand the value of a sustained desktop presence." @Ventures, the affiliated venture capital arm of CMGI, Inc. (Nasdaq: CMGI) recently invested $5 million into Aureate Media Corporation. About Aureate Media Aureate Media Corporation is an electronic media and software services company that distributes content to consumer desktops. By bringing software developers and publishers, advertisers and consumers together, Aureate Media is able to deliver value to consumers, generate new revenue streams for software providers and offer a highly targeted market to advertisers. Corporate headquarters are located in Indianapolis, IN and more information can be found at aureate.com . About @Ventures & CMGI A recognized leader in the Internet economy, CMGI (Nasdaq: CMGI) has built a substantial base of Internet operating companies and, through its @Ventures affiliates, has invested in a growing portfolio of synergistic Internet enterprises which enhance the value of its core holdings. This unique method of generating equity for its shareholders is what CMGI calls "creating net value." Microsoft, Intel and Sumitomo hold minority positions in CMGI. CMGI's majority-owned subsidiaries include Engage, Activerse, Adsmart, iCast, Magnitude Network, NaviSite, NaviNet, Planet Direct and ZineZone. The Company's @Ventures affiliates have ownership interests in Lycos, Inc., Critical Path, Silknet, and others. CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814. Additional information is available on the company's Web site at cmgi.com . SOURCE Aureate Media Corporation /CONTACT: Peter Fuller of Aureate Media Corporation, 317-802-5100, or fuller@aureate.com; or Krista Thomas of CMGI Public Relations, 978-684-3141, or kthomas@cmgi.com/ /Web site: aureate.com cmgi.com