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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Teri Garner who wrote (14120)	8/19/1999 9:59:00 AM
From: kbert	Read Replies (1) \| Respond to of 108040

IMNI NEWS!!! Thursday August 19, 9:26 am Eastern Time Company Press Release AutoSmartUSA.com to Sign Major Sports Television Contracts to Sell Cars and Trucks AutoSmart USA One Minute Direct Response TV Commercials Ready for Football Season JERSEY CITY, N.J.--(BUSINESS WIRE)--August 19, 1999-- If South Floridians' interest in AutoSmartUSA.com is any indication of the effect sports has on the purchase of a new car or truck then its parent company IMNI is on to something . . . Interactive Multimedia Network, Inc., (OTC BB -- IMNI) announced today that it is expanding the use of Sports oriented advertising within the marketing campaign for its wholly owned subsidiary AutoSmart USA, Inc. The ability for consumers to purchase or lease a new car, truck or SUV is what AutoSmart USA, www.autosmartusa.com, offers to consumers and sports fans alike. Buying or leasing through AutoSmart USA for as low as 2% over factory invoice is as easy and enjoyable as watching your favorite team. Recent affiliation with Sports Radio 560 WQAM in South Florida has had a major impact on the selling spree that's going on at AutoSmart USA in July and August, normally considered the two slowest months of the year for car sales. While the listeners are getting their daily dose of sports, they are also listening to one minute direct response radio commercials done live for AutoSmartUSA.com. IMNI and AutoSmart USA are very excited about their relationship with the station and with sports in general. In addition to sports radio, AutoSmart USA is placing television schedules on major cable sports television networks. IMNI is currently negotiating with Sports Channel Florida (located on the web at www.sportschannelflorida.com) to place AutoSmartUSA.com's one minute direct response television commercial throughout Sports Channel's line-up, paying close attention to football oriented programming. IMNI believes that the AutoSmartUSA.com marketing strategy should be linked to professional sports and to sporting events on a national level, from College Football to Stock Car Auto Racing to Hockey and Basketball. Within the next several weeks, IMNI will be finalizing television schedules with major broadcast, cable and satellite operators that represent a cross section of sporting events for the upcoming fall season and major networks, including Fox Sports Network. Safe Harbor Disclosure - This Press Release contains or incorporates by reference ''forward-looking statements,'' including certain information with respect to plans and strategies of Interactive Multimedia Network, Inc., Shop-the-Net.com and AutoSmart USA, Inc., and AutoSmartUSA.com. For this purpose, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the forgoing, the words ''anticipate(s),'' ''believe(s),'' ''expect(s),'' ''intend(s),'' ''plan(s),'' ''project(s)'' and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of IMNI and its subsidiaries to differ materially from those indicated by such forward-looking statements. Contact: Interactive Multimedia Network, Inc., Jersey City Richard J. Verdiramo, 1.888.217.4137 e-mail verdiramo@shop-the-net.com