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Technology Stocks : ATI Technologies in 1997 (T.ATY) -- Ignore unavailable to you. Want to Upgrade?


To: Marc who wrote (3884)8/19/1999 12:32:00 PM
From: Marc  Read Replies (1) | Respond to of 5927
 
It's all about features and price not who's the fastest in Quake. Note that sub 1000$ computer are now Intel+ATI. Why because if you want to differenciate one PC from another you need the type of feature ATI is offering.
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8/19/99 - The eOne: At less than a grand, love is grand indeed

'Keep your shirt on, Coates,' you say. 'Do you think you're the first person
to ever fall in love?'

'Sorry,' I gush. 'I have found the computer of my dreams, and because
this is my worst time of year, that is to say back-to-school season, when
everybody I encounter seems to be asking me what computer they should
buy to send Dick and/or Jane off to the dorm with, I am absolutely
delighted to be able to tell you about eOne, which is a dream come true,
the very essence of The Computer, the machine that I personally would
have designed if they ever put me in charge down at the factory.'

'Settle down, old-timer,' you say. 'Catch your breath and tell me in a few
sentences shorter than that one why you are so agitated.'

OK, here goes.

Irvine, Calif.-based eMachines Inc.

e4me.com has blatantly copied Apple Computer Inc.'s Steve
Jobs and produced eOne, a virtual carbon copy of the glorious iMac, with
one superlative difference.

It runs Windows 98 rather than the Macintosh operating system and thus
puts a buyer in the consumer software maitnstream rather than in the
software-lacking Macintosh minority.

Best of all, at least while now making its debut at the Circuit City chain,
the eOne costs about $800 compared with the $1,200 sticker price on an
iMac.

For openers, the eOne offers 64 megabytes of RAM, a 433-megahertz
Intel Celeron processor with a 128-kilobyte cache and 66-megahertz bus
speed, which rivals the speed of the iMac and runs Windows software
lightning fast.

The CD-ROM player pops out of the front of the box just below the 15-inch
monitor. The monitor delivers resolution up to 1024 x 768 pixels and a dot
pitch of .28, which matches virtually every high-quality monitor now being
sold separately.

Below the tray where CDs are inserted is a set of buttons like those on a
dedicated CD music player that lets you play music CDs through the
machine's built-in stereo sound system without booting up the computer.

Like the iMac, the eOne relies heavily on the new universal serial bus
(USB) technology to connect peripherals like printers, scanners, TV
cameras and such to the machine.

But while Apple's interim-CEO-for-life Jobs stunned critics by making USB
the only way one can hook peripherals to the iMac, the eOne also offers a
full suite of conventional PC ports including a parallel port for printers, a
serial port for things like Palm handhelds and a game/MIDI port for
joysticks, music keyboards, etc.

The eOne even outdoes the iMac in the area of networking by including not
only an Ethernet port but also a connector allowing users to network
multiple eOnes or other Wintel machines using the new Intel AnyPoint
system that uses the regular telephone wires in a house to carry data
between machines.

And, guess what? I still haven't covered it all. The eOne also has a built-in
television display that lets you connect a VCR's video- and audio-out
cables into the side of the computer and display cable or antenna
broadcasts on the monitor screen, a feature absent in iMac.

Better yet, this video system is based on the powerful ATI All-In-Wonder
board that allows a user to capture either individual frames or moving video
in the Windows AVI format. The single frames can be saved in virtually
every format around from TIFF to JPG to BMP.

The video also includes an 8-megabyte advanced graphics AGI board that
allows users to play the bulk of high-speed computer games.

The video-in ports also allow connecting Sega or Nintendo game machines
to the computer. You also can use the video-out from your family's
camcorder and use the ATI software to capture still pictures of your own
tapes.

EOne is a wonderful simplifier for gadget-weary gearheads like your
humble correspondent. It is a wonderful way to simplify our work areas,
which quickly clutter up with power cords, monitor cables and
transformers for peripherals.

It may be particularly welcome for the millions of parents now
contemplating whether to send their kids off to school with a new
computer because its built-in modem and Ethernet guarantees that it can
be used on college networks.

Negatives?

_Since the monitor and the CPU are in the same box, if one gets ruined,
then both are ruined and you are out $800 unless you send the whole
thing in for repairs.

_The keyboard is a bit too small and the cursor keys are tiny and terrible.

_The Ethernet connection conflicts with the Intel AnyPoint telephone
networking, so you can't use the eOne as a server to share high-speed
Internet connections from DSL or cable modems.

_The case is sealed and, thus, there is no expansion board to allow an
eOne to add traditional boards.

Ain't love grand? For $800, it makes these shortcomings seem almost
cute.

(

Binary beat readers can participate in the column at
chicagotribune.com or e-mail jcoates(AT)ameritech.net
Snail-mail him in Room 400, 435 N. Michigan Ave., Chicago 60611.)

(c) 1999, Chicago Tribune.