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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: AllenP who wrote (8116)	8/19/1999 2:20:00 PM
From: Esway	Read Replies (1) \| Respond to of 13953

AUG 19, 1999, M2 Communications - MENLO PARK, Calif. -- E@TRADE Group Inc. (NASDAQ: EGRP) today unveiled an expanded Power E@TRADE service offering for active online investors, providing greater value and choice through a broader array of product features tailored to the specific needs of this key customer segment. Coupled with yesterday's announcement that E@TRADE will introduce after hours trading to all its customers, the expanded Power E@TRADE initiative is a dramatic step toward delivering "24x7x366" access to customized services, education and transactional capabilities to help customers achieve their personal financial goals. E@TRADE's active investors can access this expanded range of services through Power E@TRADE - an exclusive program for online investors who place a minimum of 30 trades per quarter. The newly expanded Power E@TRADE features special commission rebates, free streaming Nasdaq Level II quotes, preferred IPO allocations, real-time account updates, easier site navigation and an upgraded Trading Desk, including optional order previews and real-time buying power. E@TRADE expects to begin offering after hours trading to all customers in September through an agreement in principle with Instinet, the industry brokerage leader in after hours trading. "Once again, we are redefining the value proposition for online investors," said Christos M. Cotsakos, chairman and chief executive officer of E@TRADE. "As the leading all-electronic personal financial services company, E@TRADE is uniquely positioned to leverage its technology, brand preference and understanding of the new online investor to deliver more empowering services and greater value to customers. It's all part of our deep commitment to breaking down barriers and leveling the playing field for our customers." Further leveraging the company's all-electronic business model and related technology efficiencies, E@TRADE is passing on important savings to its active investor segment by offering trading commissions as low as $4.95. Under the new commission structure, Power E@TRADE customers will pay the standard E@TRADE rate up to 30 trades - $14.95 for market orders and $19.95 for stop/limit and Nasdaq orders. For each trade over 30 and up to 74 per quarter, Power E@TRADE customers will be charged $9.95/$14.95 per trade, following rebate. E@TRADE customers who qualify for Platinum Power E@TRADE by placing 75 or more trades per quarter will receive one of the industry's lowest commissions for that portion of their trades - $4.95/$9.95, following rebate. "E@TRADE continues to listen and respond to our customers as we aim to deliver the most valuable online experience to every segment of the electronic financial services marketplace," Cotsakos said. "Our value proposition is indicated by the time customers and other investors spend on the Destination E@TRADE site, which now ranks second in 'stickiness' among all major sites on the Internet. The next generation of Power E@TRADE will make the online experience resonate even more with the specific needs of our active investor customers." E@TRADE's new alliance with Instinet will provide after hours trading for the entire E@TRADE customer base. As the sole online provider of after hours trading through Instinet, E@TRADE will offer trading on listed (NYSE) and Nasdaq securities from 4 - 6:30 p.m. - twice as long as E@TRADE's nearest competitor, beginning in September. Launched in November 1998, Power E@TRADE remains one of the only active investor programs to focus on premium trading tools and market-moving information and research. Power E@TRADE features some of the most essential financial management tools for the active investor, including free, real-time Level II Nasdaq quotes, real-time streaming portfolios, news and charts, live discussion groups, priority access to customer service and analyst recommendations prior to market open. In March 1999, E@TRADE enhanced Power E@TRADE through the addition of premium content from TheStreet.com, one of the industry's leading providers of up-to-the-minute financial news and analysis. About E@TRADE E@TRADE, a global leader in online personal financial services, has emerged as the world's most-visited online investing site. The content-rich Destination E@TRADE web site offers value-added investing and research features, premium customer service and a fully redundant, proprietary Stateless ArchitectureS