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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (74844)	8/20/1999 2:12:00 PM
From: Chung Lee	Respond to of 164684

Purchase Circle :-) (PR NEWSWIRE) Amazon.com Introduces 'Purchase Circles(TM),' New Feature Helps Shoppers Discover Thousands of Favorite Products by Customer Communities SEATTLE, Aug. 20 /PRNewswire/ -- Amazon.com (Nasdaq: AMZN), the leading online retailer, today introduced "Purchase Circles(TM)," a new feature that leverages the power of the Internet and Amazon.com's customer base to create a new generation of fun and unique bestseller lists. Working with a customer base of 10.7 million, Amazon.com's Purchase Circles feature analyzes zip codes and domain names from book, music, and video purchases. Then, it aggregates this anonymous sales data and applies an algorithm that constructs bestseller lists of items that are more popular with each specific group than with the population at large. The result is thousands of Purchase Circles, listing the top 10 videos, music, and books bought online by groups organized as companies, education, geography, government, and organizations. "Only Amazon.com can offer a truly unique insight into what thousands of specialty interest groups are buying," said Warren Adams, director of product development. "We've wanted to build these kinds of community features for some time, but only now does Amazon.com's customer base of 10.7 million customers provide the volume of information to make something like Purchase Circles possible. We know our customers will have a lot of fun exploring and comparing lists to find items that they are most interested in purchasing." While many customers will likely zoom in on their hometown Purchase Circles, or check in on a list that applies to a friend or relative, others will enjoy comparing lists and discovering the uniquely top-selling books to gain insight into diverse and competitive Purchase Circle member groups. Examples include: - Army vs. Navy (The Patterns of War Since the Eighteenth Century vs. Blind Man's Bluff: The Untold Story of American Submarine Espionage) - Microsoft vs. Oracle (Business @ the Speed of Thought: Using a Digital Nervous System vs. The Difference Between God and Larry Ellison: Inside racle Corporation) - Princeton vs. Harvard (Core Web Programming: Core Series vs. Technology Integration: Making Critical Choices in a Dynamic World) - New York vs. Peoria (Turn of the Century vs. The Greatest Generation) Amazon.com's Purchase Circles feature is designed to be a convenient and informative resource for customers to learn about what other people are buying and to make more informed purchasing decisions. They are also a great resource for authors, musicians, and video producers to track the popularity of their works across groups of people in a way that has never before been available. Amazon.com Purchase Circles are a searchable and easy-to-use resource to help customers find what's popular, quickly and easily; to assist with personal buying decisions; and to help select gift items for others based on the Purchase Circles to which they belong. Customers can also create their own Purchase Circle Favorites lists to visit most often, as well as request a monthly e-mail to keep them apprised about what's new on their Favorites list. Customers can find the Purchase Circles feature on the Amazon.com Welcome Page or by typing www.amazon.com/PurchaseCircles into their Web browser.