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Technology Stocks : Ericsson overlook? -- Ignore unavailable to you. Want to Upgrade?

To: P2V who wrote (3624)	8/23/1999 9:44:00 AM
From: Mika Kukkanen	Respond to of 5390

Thinnest phone in the world ericsson.se The T28 is the world's thinnest phone. It has a futuristic design and incorporates a range of intelligent functions, including voice control, a vibrator function and new energy-saving battery technology. “We are feeling very upbeat. Of course, it's what we have been waiting for,” says Per Sveen, who is responsible for Ericsson's mobile phone sales in Sweden. He was speaking at a press conference for Swedish journalists. At the press conference, Ericsson again showed off the T28 and offered a preview of the promotional video, which is a feature of the major efforts Ericsson is making to launch the new product. This campaign is something entirely new and Ericsson is using help from outer space to launch the small, highly intelligent phone. “This is more than a regular launch,” says Per-Axel Larsson, who is responsible for the campaign in Europe, the Middle East and Africa. “A completely new generation of phones is to be marketed and, for this reason, we have to do something new. The campaign to launch the T28 has to be a real eye-opener!” “The humor and the unexpected method of putting the message across form the foundations of the campaign,” says Per-Axel Larsson. By launching the T28 and the other phones in Ericsson's new product range – the T10 and the T 18 – Ericsson aims to regain its leading position in the Swedish mobile phone market. “We hope to achieve a 40-percent market share in Sweden,” said Per Sveen at the press conference. “During the first week, the T28 will be released in small numbers, but production will be gradually increased during the autumn Published 23 August 1999

To: P2V who wrote (3624)	8/23/1999 9:47:00 AM
From: Mika Kukkanen	Read Replies (1) \| Respond to of 5390

Ericsson to build new GSM system in Morocco Thanks to Zoogin on Yahoo! This is a totally new network! Ericsson is chosen as the principal supplier of a turnkey GSM network by Medi Telecom - the second GSM operator in Morocco. The order is initially valued at Euro 135 million (USD 142 million). The GSM system is to be delivered in January 2000. When fully expanded, it will provide nationwide coverage. Current penetration of mobile phone users in Morocco is some 0.5 percent. Medi Telecom recently won a license to operate the second GSM network in the country. The operator is jointly owned by a consortium - whose main shareholders are Morocco-based BMCE Bank, Afriquia Group, Telecom Portugal and Spanish-based Telefónica. “Medi Telecom's new network will have a positive impact on the Moroccan economy. It will also create new opportunities for employment and the technological advancement of young people here,” says Patrick Boyeaux, Managing Director of Ericsson Morocco. The introduction of Medi Telecom's new network is expected to increase demand significantly in the next few years, by giving consumers advanced mobile services and a choice of operator. Read more about the GSM order to Morocco at: ericsson.se Mika's comment, it wasn't on that site yet, the above was residing here instead: ericsson.se Published 23 August 1999