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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: Stock Watcher who wrote (13708)	8/21/1999 1:12:00 PM
From: Rolla Coasta	Respond to of 52051

sw, thanks, here's the info I got an e-mail forwarded to me... by: mission88 18038 of 18039 ...A partner and I are shareholders and he wrote George Febish and George reponded. Thanks and sorry Gordon (The guy who wrote George), but we need to share the wealth. Here it is: FastTake was developed to be a general Retail Kiosk. We are focused on the Video Business now but by changing graphics and database we can vend anything (books, music, home electronics, tourism, etc.). To move into another retail business we need one of two things: 1) someone willing to pay for the changes and new database, or 2) profits in video to invest in next retail business. Our model is one that we own all our kiosks and form an advertising web. We have been getting an incredible number of users on the 70+ kiosks installed (soon to be 100). This is an excellent opportunity for food, video, games to advertise to movie watchers. We have a very targeted market of movie watchers in a store with their wallets out. We are currently talking to video studios (Home video, theatrical, and promotions), game manufactures (software and hardware), food manufactures and DVD manufactures to advertise on FastTake. The good news is we have reduced our hardware costs drastically with Dell and are working on reducing our enclosure and shipping and maintenance costs. We are 100% focused on the dual edged sword of 1) getting our costs and monthly lease price down drastically, and 2) getting advertisers to pay this cost and beyond. We are in a little bit of a chicken & an egg scenario of funding enough kiosks to get on the radar scope of large studios and advertisers and having our kiosks make a profit. I believe, just like AOL did, we need to seed the market with enough units to get on everyone's radar screen and then the kiosks should generate more than enough revenue. This is a very exciting project but brings a new idea to retail. Every time you introduce a new idea it takes time and money. Think of a network of useful kiosks in various retail stores that allow the public to get quick and easy access to product information and buy it right at the kiosk. This is our vision and we have achieved all of our goals over the last 12 months: 1) Build 2 prototype units and get industry acceptance (This was done last October at the East Coast Video Show in Atlantic City) 2) Manufacture 100 units and place them in good retail locations (We have 4 of the top 5 chains testing and liking FastTake - BlockBuster, Hollywood, Movie Gallery, Video City). These kiosks started to be installed in March of 1999 and are all spoken for at this time. 3) We are securing financing to build 300 more and place them in the above chains. 4) Build and test e-commerce (we are building an interface to test e-commerce with Major Video Concepts (a home video distributor) and reel.com) 5) Get public and retail acceptance of the kiosks (Retailers and the public love FastTake and find it useful. We had a 30% increase in per kiosk usage in July over June with 332,00 touches in the month of July over 57 installed kiosks or an average of 5800 touches per kiosk per month) The next year should prove very interesting to ObjectSoft and FastTake. I hope this helps explain a little bit our feelings and visions. Thanks, George J. Febish President/Co-CEO ObjectSoft Corp. (NASDAQ:OSFT) george@objectsoftcorp.com 433 Hackensack Ave., Hackensack, NJ 07601 Voice: (201) 343-9100 Fax:(201)343-0056