To: Rock_nj who wrote (90234 ) 8/23/1999 11:26:00 AM From: BarbaraT Respond to of 119973
LOOK - Ten Million Unique Users on LookSmart in July SAN FRANCISCO--(BUSINESS WIRE)--Aug. 23, 1999--LookSmart, Ltd. (Nasdaq:LOOK), a leading Web directory and search tool, today announced that it is ranked 11th among the Top 50 Digital Media/Web Properties, as listed by Media Metrix based on the number of unique users that visited LookSmart in July 1999. "Only six months ago LookSmart was ranked 24th," said Evan Thornley, co-founder and CEO of LookSmart. "This increase to 10,057,000 users reflects the effectiveness of our editorial strategy to provide the highest quality product. We are exceptionally proud that this growth has been accomplished prior to the launch of our consumer advertising campaign, which begins early fall '99." The top 20 Digital Media/Web Properties according to Media Metrix: Rank Digital Media/Web Properties Unique Visitors (000) 1. AOL Network- Proprietary & WWW (NYSE:AOL) 53,423 2. Yahoo Sites (Nasdaq:YHOO) 38,906 3. Microsoft Sites (Nasdaq:MSFT) 34,681 4. Lycos (Nasdaq:LCOS) 30,218 5. Go Network 21,071 6. The Excite Network (Nasdaq:ATHM) 16,408 7. Time Warner Online 13,060 8. Amazon (Nasdaq:AMZN) 12,389 9. Go2Net Network 11,220 10. AltaVista Sites 10,393 11. LookSmart (Nasdaq:LOOK) 10,057 12. Bluemountainarts.com 9,841 13. RealSite Portfolio 9,033 14. Snap Sites 8,782 15. Ebay (Nasdaq:EBAY) 8,746 16. Xoom.com Sites (Nasdaq:XMCM) 8,705 17. About.com Sites (Nasdaq:BOUT) 8,265 18. CNET (Nasdaq:CNET) 8,227 19. ZDNet Sites 7,982 20. Goto.com (Nasdaq:GOTO) 7,349 LookSmart's directory contains over 800,000 unique URL's in more than 60,000 categories organized in an easy-to-navigate format, organized and maintained by 180 professional editors.LookSmart.com features enhanced vertical content channels such as LookSmart Money, a complete finance service that users can personalize offering up-to-date financial news and stock quotes as well as individual portfolio tracking. Additionally, LookSmart Radio -- The talk of the Internet(tm) (www.looksmartradio.com ) is a daily online Talk show that is also nationally syndicated in more than 60 on air markets. Celebrity guests, musicians, authors, and stock market watchers discuss the day's online and worldwide issues in a lively interactive forum. About LookSmart LookSmart, a leading Web directory and search tool, creates and maintains one of the largest editorially reviewed directories of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at 415/597-4850. CONTACT: Alexander Ogilvy Public Relations Olivia Horoshko, 415/923-1660 ext. 145 ohoroshko@alexanderogilvy.com or