*SMARTMONEY.COM: Why You Still Can't Take It With You
August 23, 1999
Dow Jones Newswires
By TIERNAN RAY
Smartmoney.com
NEW YORK -- It's a simple question: Why can't you take your cell phone with you? It's probably a question a lot of Iridium shareholders and bondholders are pondering afresh in the wake of that company's bankruptcy filing on Aug. 13.
The idea of being able to hop from New York to Paris to Tokyo with a cell phone glued to one ear is - at least right now - purely a marketing fantasy. For the American traveler, trying to stay unwired in most European cities involves a series of hassles, including either purchasing an exorbitantly expensive cell phone overseas or arranging for a rental. I was reminded of just how relatively underdeveloped our cell-phone system is on a recent trip to Reykjavik, Iceland. There, the entire population, but especially young people, are intensive consumers of cell phones; they swagger around with them on Saturday nights, gabbing with friends in a price that's generally far higher than the average cost of a cell phone in the States.
And why not? Europe is intensely wired. One can purchase a cell phone in Reykjavik (yes, Iceland is a European country) and use it in Oslo, Stockholm, Helsinki and throughout the rest of Europe. All thanks to the fact that European phones run a single protocol, or what's technically referred to as an "air interface," called GSM for Global System for Mobile Communications. The American market has steadfastly resisted joining Europe, so American phones use different protocols that are incompatible. Hence, you can't take your AT&T Wireless or Sprint PCS phone to Reykjavik, and most European phones won't work here.
This is the whole reason the $1,800 Iridium phone was to be such a hit. While the I-phone may be big and clunky, it would at least let you take it with you wherever you go. The problem for Iridium, of course, is that there are simpler, cheaper ways to talk in New York and Paris than carrying around a brick that requires special attachments. You can walk into Omnipoint (OMPT), plunk down a couple hundred dollars, and get a phone that has radios for two different kinds of GSM protocol: one that works on the Omnipoint network in New York, and one that will work in any country in Europe or Asia. Iridium's real usefulness, then, was basically limited to far-flung parts of the globe - oil rigs, polar-surveying stations - where there is absolutely no terrestrial coverage.
But the Omnipoint solution isn't perfect, either. Supporting two kinds of GSM networks takes two sets of chips, but that means something else ultimately gets left out of these phones. Specifically, they don't talk any of the other North American wireless protocols, which means that in the fractured landscape of U.S. wireless services, you risk running into areas of low coverage. You might have a phone that works in both Paris and New York, but that goes silent when you go to New England.
Perplexing, to be sure, and it only gets worse as you survey the coming landscape of cell-phone technology, what's known as "Third Generation," or 3G. I've written of 3G recently in this space.
Basically, 3G will provide high-bandwidth wireless connections of 384 kilobits per second on up to 2 million bits. You'll surf the Web, read email, etc. Fine, except that this new vision brings with it at least three more protocols for next-generation cell phones (and probably many more protocols before the thing is baked). Plus, 3G phones in different regions may "listen" to different pieces of the electromagnetic spectrum that vary from country to country, and that are different from today's cellular and digital cellular frequencies. Bottom line: In the next couple of years, you may have a futuristic, Web-enabled phone - and have an even harder time trying to communicate in both New York and Paris.
I had hoped that another technology would succeed where Iridium failed. I had hoped we might see something like a global version of Talkabout, those cute little blue walkie-talkies that Motorola (MOT) sells at Radio Shack. True, they won't go farther than two miles, but the Talkabout is the best commercial example of an old technology that's suddenly important, something called the software defined radio, or SDR.
Software radio is pretty neat, and it may yet transform the wireless industry. Sadly, though, it's not going to help the cell-phone situation anytime soon. Software radio, and a companion technology, the direct conversion radio, is a way of making a cell phone change its stripes midlife. Inside every cell phone are two sets of chips: baseband and RF. RF is what you'd conventionally call the "radio," the ear. It has an antenna to receive electromagnetic waves, amplifiers to boost the signal, and oscillators and filters, tuned circuits that listen for the right electromagnetic frequency. The baseband is the digital brain; its job is to convert the analog signals from the RF into ones and zeros, and to perform the algorithms that make the protocols, such as TDMA, work.
The reason a cell phone can't travel is that the RF circuitry is tuned to a particular frequency, fixed at manufacture for the life of the handset. Likewise, the baseband only knows how to process certain protocols. A cell phone in New York might "listen" at frequencies of 869 megahertz and use TDMA, a protocol that mixes bits in time. A phone in Paris or Reykjavik would listen at 925 MHz and would interleave the bits to a different beat, or clock, according to GSM.
You can, of course, build what are called "multimode" phones by increasing the number of chips - one set of chips for TDMA, one for GSM. But adding chips makes the phones expensive, and it increases battery consumption. And sometimes it proves impossible (with TDMA and GSM, the frequencies are close but not exact, and so it may be impossible to support both standards in one phone).
Anticipating the increased complexity of 3G phones, chip companies and carriers and cell-phone makers are exploring software radio. Wouldn't it be great if, rather than having the RF and the baseband designed to listen to only one set of frequencies and protocols, the device could change to hear different frequencies and talk different protocols? The baseband chip is made up of custom-built circuitry, called ASICs, and math chips, called digital signal processors, or DSPs. These circuits are set at manufacture. In software radio, those circuits are replaced or supplemented by next-generation chips that use some kind of programmable logic. Unlike ASICs, these chips can be modified while the cell phone is in use, simply by downloading some software code over the air. Unlike DSPs, they run really fast.
Texas Instruments (TXN), the leading vendor of DSPs, thinks the DSP has more life to it. The company's researchers say they've been working on software radio since the 1980s, when DSPs were used in cockpit radios to shield them from hostile jamming signals.
The question for the venerable DSP, and for Texas Instruments, is whether it has the horsepower. Next-generation cell phones will process amazing rates of data - on the order of 144 kilobits per second and up, as opposed to today's equivalent of 9.6 kilobits in most digital phones. A modern DSP can carry out 200 or 300 million instructions with every tick of its clock, but some estimate that a 384-kilobit data stream would require six billion operations per second.
The part of software radio where DSPs may prove more useful is direct-conversion radio . Texas Instruments and Motorola, another DSP pioneer, along with Analog Devices (ADI), should see lots of opportunity here. The direct-conversion radio would basically replace the analog circuits in the RF portion of the phone with some DSP chips. Instead of circuits tuned to a particular frequency, a set of powerful analog-to-digital converters, or ADCs, would capture a broad chunk of the electromagnetic spectrum, digitize it and then use DSPs to pick the desired frequencies. ADI, some say, has the talent to provide a lot of those ADC circuits.
Long term, direct-conversion radio could kill off large parts of the analog-chip business. Motorola decided last December to sell off the part of its business that makes all the analog filters and oscillators for the RF part of a cell phone, to a chip company called CTS (CTS) of Elkhart, Ind. Everyone said CTS was getting a real gem, which may be so, but Moto's view is that over time, the digital chips it makes will replace the analog circuits it sold to CTS. As one senior Moto engineer tells me, "Over time, the software radio will replace [analog chips]. Direct-conversion radio is sort of a quiet war between the digital-semiconductor people and the [analog] filter people." It's also a threat to companies that make their living off of exotic RF chips, including one of my favorite companies, RF Micro Devices (RFMD).
An early example of direct-conversion radio is Talkabout; it uses software to scan for available channels in the 400 MHz range. That's easy stuff, though; building a direct conversion radio at cellular's higher frequencies of 900 MHz or 1,900 MHz is a lot harder, and it hasn't really been done yet. But at least you can feel important when you're walking around the ski slope yakking on your Talkabout. Unfortunately, none of this will help the global traveler. Theoretically, a cell phone using a software radio could change its stripes to suit any network in the world. But that's not in the cards. Why? It's just not a priority, is the re sponse from Motorola, TI and other experts in the field. Rather, the focus of software radio will be things like helping wireless operators stitch together the patchworks of protocols in their own networks.
So, until some major breakthrough happens, we may still need incredibly expensive phones, like Iridium, if we want absolute coverage when on the beach at Odessa, or relaxing by the fire in Bern. Iridium investors, take heart. There may yet be life in the $1,800 brick.
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