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To: Graham C. who wrote (47780)8/24/1999 8:48:00 AM
From: DJBEINO  Respond to of 53903
 
Fujitsu Turns Profit on Chips in July; Demand for High-End Products Grows
By Chiharu Kamimura and Gary Schaefer

Tokyo, Aug. 24 (Bloomberg) -- Fujitsu Ltd., Japan's largest
computer company, said its microchip business made money last
month for the first time in more than two years because of rising
demand for sophisticated chips used in portable phones and other
digital applications.

Tokyo-based Fujitsu's chipmaking division recorded a monthly
profit in July for the first time since April 1997, said company
spokeswoman Chiaki Kuwahara. Rivals Hitachi Ltd. and Mitsubishi
Electric Corp. also said earnings are improving as they step up
production of chips used in the newest generation of portable
electronics and distance themselves from a glutted market for
computer memory chips.

That strategy is encouraging some analysts to take a more
bullish view of Fujitsu and has boosted its stock to records in
recent weeks. Japan's fourth-biggest chipmaker posted a 13.64
billion yen ($121 million) loss in the year ended March 31 in
part because of slumping prices for the dynamic-random access
memory chips used in most PCs.
''There appear to be signs of recovery in semiconductors,
which were a bottleneck on earnings,'' said Fumiaki Sato, an
analyst at Deutsche Securities Ltd.

Fujitsu's stock today jumped 5 percent to 3,360 yen, its
biggest percentage gain in almost a month. Shares have more than
doubled this year, closing at an all-time high of 3,680 yen on
Aug. 3.

Separately, Hitachi said its chip business made a monthly
profit in June. Japan's third-largest chipmaker benefited from
cost-cutting efforts and strong worldwide demand for logic chips,
said spokesman Tsuyoshi Miyata.

Mitsubishi Electric Corp. expects its semiconductor business
to return to the black in the second half of the year, said
spokesman Motokazu Isozaki.

Sony Corp. last week said the revenue of its semiconductor
division rose about 20 percent in the April-June quarter from the
same period last year. The world's second-largest consumer
electronics company forecasts the division's sales will rise 20
percent to a record 270 billion yen for the year through March.

Hitachi's stock rose as much as 3 percent to 1,135.
Mitsubishi Electric gained 1 percent to 580 yen. Sony climbed 2
percent to 14,800 yen.

Reconfiguring

Fujitsu is de-emphasizing DRAM production in favor of more
profitable ''flash memory'' chips -- used in portable products
such as mobile phones -- and the large-scale integrated circuits
that are the brains of household digital appliances.

As one part of that strategy, Fujitsu said Friday it will
spend 90 billion yen on its chip business this fiscal year, 25
billion yen more than it originally projected.

The new investment be directed toward reconfiguring
production lines in northern Japan and Oregon to make flash
memories and logic chips for products such as camcorders.

The company closed its DRAM factory in England last year as
part of an effort to reduce production of the chips.