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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (6287)	8/24/1999 11:24:00 AM
From: art slott	Respond to of 13157

From the Kagan conference. But Jermoluk sees a market for heavy interaction. Perhaps the most impressive feature of interactive television, from a revenue perspective at least, is its advertisement serving, targeting, reporting and analysis capability. “After all,” says Jermoluk, “we'll already know your name, credit card number, and address.” In order to buy something, all the couch potato has to do is click on it on the TV screen. “And consumers are five times more likely to buy something by clicking on them than by calling an 800-number,” he adds. Pittman Tuesday had made essentially the same point.