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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: edamo who wrote (140397)	8/24/1999 5:38:00 PM
From: Murrey Walker	Read Replies (1) \| Respond to of 176387

ed...the new agency developed a campaign. Presented it to marketing and received good response. They went ahead with a media schedule only to cancel it. Reason given was that Michael nixed it. Media schedule was cancelled. The old ”back to the drawing board” exercise was implemented. With a large agency client relationship, a roadmap, sometimes called a creative work plan is subscribed to by all involved. It lays out the creative tone and execution timetable. Obviously Mr. Dell wasn't involved in this startup effort. As to the pedestrian look that Dell projects, which you address? There's an old saying (I use it all the time) in the advertising business: It takes a great client to create great advertising.

To: edamo who wrote (140397)	8/24/1999 5:48:00 PM
From: Frank Ellis Morris	Read Replies (1) \| Respond to of 176387

>>concur with what you say....if you attempt to win the hearts and minds of the consumer, then direct model or not visibility is a must......refer to intc...not a end user sale for the most part, but tremendous brand recognition.....do you feel dell does not allow the agencies enough creativity?.........it appears that way....too mundane..<< Ed I have been agreeing with you on this issue for long as you have been trying to make everyone understand the importance of pounding the drum and reinforcing name recognition. yes IBM, Intel, Microsoft and Gateway does this admirably but Dell seems to lack charisma. Dell is an Excellent company with solid fundamentals but us long term shareholders are not being rewarded as we should be. Take care, Frank