To: SpudFarmer who wrote (38621 ) 8/25/1999 12:16:00 AM From: Ruffian Read Replies (1) | Respond to of 152472
Pegaso Launch> Mexico's Pegaso to Open Wireless Phone by: nbfm (45/M/san diego) 32671 of 32672 Mexico's Pegaso to Open Wireless Phone Services in Guadalajara Mexico City, Aug. 24 (Bloomberg) -- Pegaso PCS SA plans to begin offering wireless phone services in Guadalajara, Mexico's second-largest city, tomorrow as it proceeds with its planned expansion into 30 cities in the next five years. The company, which invested $90 million to set up operations in Guadalajara, hopes to emulate the strategy it used in Tijuana, where it bills customers for the exact seconds they use instead of rounding the calls to the nearest minute. Pegaso, which is 33 percent owned by San Diego-based Leap Wireless International Inc., also plans to sell cellular phones bundled with prepaid minutes in more than 200 retail outlets. It has signed distribution contracts with Organizacion Soriana SA, Office Depot, the Far-Ben SA drugstore chain, Oxxo convenience stores and other retail outlets. After it offers its service to Guadalajara's 5 million residents, Pegaso plans to provide wireless services in Monterrey, Mexico's third-largest city with about 3 million people, in early September. The company, which is also part-owned by Latin America's largest broadcaster Grupo Televisa SA, also is planning to enter Mexico City by the end of the year or early 2000. Aug/24/1999 17:33 For more stories from Bloomberg News, click here. (C) Copyright 1999 Bloomberg L.P. Any redistribution of Bloomberg content, including by framing or similar means, is expressly prohibited without the prior written consent of Bloomberg L.P. Any reference to the material must be properly attributed to Bloomberg News. The information herein was obtained from sources which Bloomberg L.P. and its suppliers believe reliable, but they do not guarantee its accuracy. Neither the information, nor any opinion expressed, constitutes a solicitation of the purchase or sale of any securities or commodities.(C) Copyright 1999 Bloomberg L.P. BLOOMBERG, Bloomberg News, Bloomberg Financial Markets, Bloomberg Television, Bloomberg News Radio are trademarks, tradenames and service marks of Bloomberg L.P.