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To: Roebear who wrote (49893)8/26/1999 7:28:00 AM
From: Tomas  Read Replies (1) | Respond to of 95453
 
Diversify to prosper, oil and gas firms told - Aberdeen Press & Journal, August 26

COMPANIES operating in the oil and gas industries were yesterday urged to find new markets,
amid warnings that a higher oil price would not spark large-scale investment by oil companies.

Kerst Troost, chairman of the Cost Reduction In the New Era (CRINE) Network and finance
and commercial director of Shell Expro, advised firms to reduce their reliance on one industry.

"It is unlikely that, even with the current oil price, there is going to be much of an increase in
investment. It is important for suppliers and contractors to find alternatives....or they will be in
trouble," said Mr Troost.

He was speaking after addressing a seminar at Carnoustie Golf Course Hotel aimed at providing
over 100 delegates with ideas for developing alternative markets for their firms.

The event was organised by Angus Council in conjunction with Tayside oil industry partnership
Dundee & Angus Oil Venture Group (DAOVG), a public-private sector alliance offering
support to oil and gas sector companies.

Aberdeen-based oil and gas majors and contractors and London-based oil and gas companies
were also represented.

Mr Troost said: "Oil and gas sector firms based in Angus and Dundee have a long track record
of producing high quality, innovative products designed to reduce costs offshore.

"Products developed for use in the demanding environment of the North Sea oil can easily be
transferred to alternative markets such as the electricity and water industries."

Mr Troost said support was available from organisations such as Scottish Enterprise, but a
successful transition would depend on entrepreneurial zeal.

He advised firms against straying too far from their core skills. "The risk attached to diversifying
is greater the more they shift from their existing skills base."

DAOVG oil development manager Ed Smith said: "Fluctuation in oil prices have led to significant
disruptions within the UK oil and gas industry. These changes mean that new markets and
opportunities are continually being sought."

John Beaton, chairman of DAOVG, said the seminar was not a panic move. "The situation is not
desperate," he said.

pressandjournal.co.uk