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Technology Stocks : BPNT - BarPoint.com, Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Mahatmabenfoo who wrote (4)	10/5/1999 11:40:00 AM
From: interesting man	Read Replies (1) \| Respond to of 17

(BSNS WIRE) BarPoint.com Selects WCJ As Strategic Marketing Partner; Mov BarPoint.com Selects WCJ As Strategic Marketing Partner; Move Emphasizes BarPoint's Market-Defining Technology Business Editors FORT LAUDERDALE, Fla.--(BUSINESS WIRE0--Oct. 5, 1999-- BarPoint.com, Inc. (OTC Bulletin Board: BPNT), developer of a revolutionary new way of using the Internet to receive product and comparative pricing information, today announced that Young & Rubicam Inc.'s Wunderman Cato Johnson (NYSE: YNR)) has become its strategic marketing and advertising agency of record. Under the terms of the agreement, WCJ will have responsibility for branding and advertising and will also participate in business development activities connected with the launch and ongoing business of BarPoint.com. "We believe BarPoint.com's technology has enormous potential and far-reaching applications--both for consumers and marketers alike," said Adam Bauman, WCJ's Executive Vice President for e-Commerce in North America. Bauman explained that as part of its agreement with Barpoint, WCJ has accepted stock warrants in the company in addition to traditional fee compensation. "Our role exceeds that of a traditional agency, and reflects our belief that BarPoint.com's technology will change the shopping and purchasing habits of consumers." Barpoint.com, whose site contains the largest web-based UPC code search engine, enables consumers to find the lowest price for millions of products on the web, simply by entering the UPC code. "WCJ brings a wealth of strategic marketing and branding expertise to our team," said Leigh Rothschild, BarPoint's Chairman and CEO. "Our relationship with WCJ is extremely significant as together we embark on our quest to transform the way Americans shop." About Barpoint.Com Barpoint.com, founded last year, has developed a unique database including the UPC barcodes of nearly every consumer product sold in the U.S. today along with information about those products. It has also developed patent pending search technology to allow consumers to use the UPC Barcode that appears on more than 100 million retail items as the link to product specific, consumer oriented search results from the Internet. In addition to visiting BarPoint from their desktops, consumers will be able to access the BarPoint server from a variety of hand-held and wireless devices including the Palm VII from 3Com/Palm Computing (Nasdaq: Coms), Interactive Pagers such as those from RIM (Research In Motion, Nasdaq: RIMM), hand-held scanning devices such as those manufactured by Symbol Technologies (NYSE: SBL) and other PDA's. BarPoint search results are tailored to give users the kind of information needed to make an informed purchasing choice - information about, for example, product specifications and features, similar items, and prices at various outlets. About Wunderman Cato Johnson WCJ helps companies build more profitable customer relationships by combining strategic consulting, data-driven and creative marketing services, the Internet and the latest information technologies to drive business results for companies. With more than 3,000 employees in 70 offices throughout 43 countries, the company is dedicated to a substantial global client roster, including industry leaders such as AT&T, Xerox, Ford, Sony, CitiGroup, and Sears. WCJ is a wholly-owned subsidiary of Young & Rubicam (NYSE: YNR), a diversified, global marketing and communications organization. This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. BarPoint and BarPoint.com are trademarks of BarPoint.com, Inc. --30--bk/ny* CONTACT: BarPoint.com, Inc. Jeffrey W. Sass Executive Vice President sass@barpoint.com Tel: 954/713 2871 Fax: 954/713 2870 or Lippert/Heilshorn & Associates Jody Burfening or Jerry Meyer, Tel: 212/838-3777 Fax: 212/838-4568 KEYWORD: FLORIDA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED INTERACTIVE/MULTIMEDIA/INTERNET RETAIL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *