To: Mr_Merck who wrote (91430 ) 8/26/1999 9:06:00 PM From: westpacific Respond to of 119973
MMPT - could be time to accumulate on any dips in next few days. The Wall Street Transcript publishes Internet Advertising & Marketing Report NEW YORK, Aug. 26 /PRNewswire/ -- Analyst Tara Long of C.E. Unterberg, Towbin examines Internet Advertising & Marketing Stocks, reviewing the major issues and offers recommendations in the latest Wall Street Transcript Issue (212/952-7433). In a vital review of this sector for investors and industry professionals, this 3,500-word report is an extensive analyst interview featuring Tara Long of C.E. Unterberg, Towbin discussing strategies of Internet Advertising & Marketing companies, online/offline advertising competition, online growth outlook, the Internet's consumer behavior tracking ability and her recommendations, cautions and price targets on specific sector stocks. The explosion of internet advertising is forcing traditional agencies to create a new paradigm; causing them to either acquire small interactive shops or create them internally, Long states, ``Within Grey Advertising (Nasdaq: GREY - news), you have Grey Interactive, which is a group that deals primarily with the interactive companies. What is interesting is that many of the clients of Grey Advertising don't use Grey Interactive. But Grey Interactive has clients that solely use its services.' While technology fuels the online advertising revolution, Long emphasizes a firm's focus on marketing, ``I like Modem Media.Poppe Tyson (Nasdaq: MMPT - news). They're an interactive marketing service provider, and what I think is attractive about them is that they focus on the marketing aspect. My thesis for the whole space is that the technology is being commoditized and the value-add is knowing how to use technology to communicate with people. And that's marketing.'