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To: Ottuckie who wrote (91440)	8/27/1999 8:58:00 AM
From: Frost Byte	Read Replies (1) \| Respond to of 119973

Robbie Stephens comments on PCLN this morning: PRICELINE - STILL HIGHLY MISUNDERSTOOD Unlike some of the other stocks of the other Blue Chip eTailers who have bounced off of the lows tested in early August, Priceline is trading approximately 10% above its recent low and still 56% below recent highs. For reference, Amazon is up about one-third from its recent low and about 42% below its recent high. EBay is up 38% from its recent low and still down approximately 45% from its recent high. EToys is up more than 34% from its recent low and still off some 46% from recent highs. We attribute this lag to an ongoing lack of appreciation for the company's unique demand collection system, which we view as highly extendable to a variety of consumer and business application. The concerns about the company's prospects continue to revolve around Priceline's highly successful, airline product. Priceline seems the victim of its own success, with the travel offering's impressive momentum eclipsing the wide range of consumer and business categories that are ripe for application of the patented Priceline demand collection system. We remain highly impressed by the brand's power and momentum. Priceline has been widely acknowledged as the second most recognized consumer eCommerce brand, second only to Amazon, with more than 100 million U.S. adults recognizing the Priceline.com brand. We anticipate dramatic upside potential in the stock and encourage purchase given our expectations that upcoming announcements regarding specifics of the Priceline auto program rollout and other new services should serve as positive catalysts while also motivating short covering.