To: grogger who wrote (8220 ) 8/27/1999 12:24:00 PM From: Dorine Essey Respond to of 13953
Hi, Look at it as another buying opportunity. You and I know that E*trade is under valued. Dorine DJ Lehman Cuts E*Trade, Ameritrade On Competition Worries 27 Aug 10:11 NEW YORK (Dow Jones)--Lehman Brothers analyst Richard Repetto lowered his ratings on two top Internet brokerage firms, E*Trade Group Inc. (EGRP) and Ameritrade Holding Corp. (AMTD), to outperform from buy. In a research note Friday morning, Repetto cited signs of higher account-acquisition costs in the industry, noting that these costs have been rising at Ameritrade. This has happened because the industry has been spending heavily in advertising and marketing to attract clients. Repetto said the increase in account-acquisition costs could be a sign of increased competition in the sector and that a battle to acquire accounts may erupt. Additionally, the analyst cited concerns about valuations for the online brokerage stocks. These stocks have recently fared worse than other Internet-related stocks, Repetto said, perhaps signaling that investors have grown somewhat sour on the prospects for the online brokerage industry. Repetto also said that there will likely be "a number of reasons for upward price movement" for the stocks during the next few months, such as after-hours trading. But he said he believes "such movements will be limited until competitive issues across the industry are shaken out." In early trading, shares of E*Trade were recently down 2, or 7.2%, at 25 3/4. Ameritrade fell 1 9/16, or 6.9%, at 21 3/16. Other online brokers are also lower. DLJdirect (DIR) was down 1/4, or 1.3%, at 18 7/8. TD Waterhouse Group Inc. (TWE) fell 3/8, or 2.3%, to 15 3/4. -By Gaston F. Ceron; 201-938-5234; gaston.ceron@dowjones.com (END) DOW JONES NEWS 08-27-99 10:11 AM