Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : MSGI Marketing Services Group Inc. -- Ignore unavailable to you. Want to Upgrade?

To: stock_bull69 who wrote (1881)	8/27/1999 12:22:00 PM
From: wbASSETt	Read Replies (1) \| Respond to of 3418

It is more than just exuberance, that I picked at least 14 today. However, I don't like to tout something unless I have confidence that it WILL happen. AND....I have been wrong before, but I've been sitting on this gem for a long time and will for several years... it has "the right stuff" solid Mgmt, good business plan, strong backers and a "stretch goal" wbASSETt

To: stock_bull69 who wrote (1881)	8/27/1999 12:28:00 PM
From: wbASSETt	Respond to of 3418

Good grief I re-read the PR and had to LOL I though CIA was Central Intelligence Agency I'm speed reading too much MSGI'S Wholly-owned Subsidiary WiredEmpire to Acquire Cambridge Intelligence Agency; Acquisition will add complementary automated e-mail response solution to company's suite of e-mail marketing tools NEW YORK, Aug 27, 1999 (BUSINESS WIRE) -- WiredEmpire, a wholly-owned subsidiary of Marketing Services Group, Inc. (Nasdaq: MSGI), an Internet and integrated marketing services industry leader, today announced its intention to acquire Cambridge Intelligence Agency (CIA), a leading provider of Web-based e-mail response management solutions. Terms of the deal have not been released, and are subject to certain approvals. CIA, based in Williamstown, MA, has developed software technology tools, which automate the response to inbound e- mail messages. CIA's products reduce the volume of e-mail requiring personal attention. Its tools route messages to the right place quickly, reply automatically to the sender's queries, and respond intelligently to frequently asked questions. Companies using its products include the Boston Globe, Lycos/Tripod, SmartAge and StreetMail, amongothers. This is an exploding area of communications. Forrester Research recently estimated the number of commercial e-mail broadcasts will reach 250 billion messages by the year 2002. Companies will spend almost $1 billion on products and services to address this growth by that year. "We believe that CIA has outstanding core technology, and provides powerful e-mail response solutions to its clients," said Ed Mullen, president of MSGI. "There is a great synergy between WiredEmpire's current e-mail Marketing Agents and CIA's e-mail response solutions. Combining the companies positions WiredEmpire as the industry leader in providing total solutions in the Internet automation field." "This agreement will enable us to link up with one of the leading companies in the field," said J. Scott Hamilton, president of CIA. "The combination of CIA's response management solution with the targeted outbound e-mail marketing capability of WiredEmpire yields a tool that will provide immediate bottom-line results." Officials of both companies say the planned acquisition is a natural fit. The melding of WiredEmpire and CIA technology will provide marketers with a complete suite of tools, which will assure effective direct marketing over the Web. WiredEmpire's Marketing Agent technology provides comprehensive automated Internet marketing products. Its tools profile visitors to Websites, direct users to relevant Web content and create campaigns to turn anonymous traffic into potential customers. WiredEmpire's technology is capable of scaling up to the needs of the largest corporate user. These Marketing Agents enable a company to create one-to-one relationships with visitors to the Website. WiredEmpire's ProfileAgent helps turn anonymous traffic into potential customers. It gathers customer preferences, and builds a knowledge base of customers and prospects, while utilizing an "opt-in" process to ensure privacy. WiredEmpire's CampaignAgent facilitates targeted e-mail marketing campaigns, and can integrate with ProfileAgent to help segment target audiences. It improves response rates with e-mail personalization and HTML content, and calls for minimal IT involvement to deploy and maintain. CampaignAgent allows offers to be developed and validated quickly, and improves response rates with its fully integrated e-mail marketing capabilities. About WiredEmpire WiredEmpire, based in Wilmington, MA, is a wholly owned subsidiary of MSGI. It provides automated Internet marketing technology for companies that want to excel at customer acquisition and retention, market research, and one-to-one relationships with its website visitors. The company's e-mail technology was developed by CMG Direct, Inc., and stresses opt-in participation to ensure privacy. WiredEmpire offers an Internet-marketing solution that requires no additional hardware or software installation. About Cambridge Intelligence Agency Cambridge Intelligence Agency (CIA) has developed Focus, a powerful e-mail response management solution for high-traffic Web sites. Combining efficiency benefits of auto-replies with the editorial control of custom responses, Focus dramatically improves e-mail-based customer service levels. The product is offered as enterprise software or as a CIA-hosted service.