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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Black-Scholes who wrote (44208)	8/27/1999 1:24:00 PM
From: Stoctrash	Read Replies (1) \| Respond to of 50808

re..greenspam... watch what he does...not what he says, or so that's what the guru's tell me.

To: Black-Scholes who wrote (44208)	8/27/1999 1:58:00 PM
From: DiViT	Respond to of 50808

Philips and Warner Home Video Continue Successful DVD -Video Partnership; Second Successive Pre-Christmas, Cross-Media Marketing Campaign Set to Unfold Across Western Europe 08/27/1999 Business Wire (Copyright (c) 1999, Business Wire) BURBANK, Calif.--(ENTERTAINMENT WIRE)--Aug. 27, 1999--Philips and Warner Home Video are joining forces for the second year running to stage a pre-Christmas DVD -Video marketing campaign designed to drive both hardware and software sales. The campaign this year has been specifically designed to maximize what is clearly turning out to be the breakthrough year for DVD -Video in continental Western Europe, with player sales approaching the 1 million mark. A joint multimillion-dollar advertising campaign will break at the end of October with a new TV commercial and new print advertisement appearing in a variety of specialist technical and youth-orientated media. The promotion will also be supported by below-the-line activities including point-of-sale and other in-store materials. The advertising will also promote a bundling offer in which three of the latest DVD -Video titles from Warner Home Video will be included with all currently available Philips DVD -Video players. These titles include "Lethal Weapon 4," starring Mel Gibson, Danny Glover and Rene Russo; "US Marshals," starring Tommy Lee Jones, Wesley Snipes and Robert Downey Jr. and "Devil's Advocate," starring Keanu Reeves and Al Pacino. Commenting on the new campaign, Felix Muyres, managing director, Philips Consumer Electronics Europe, said: "European consumers are clearly taking to home cinema. This is being demonstrated by the continuing growth in widescreen TV. Now we are seeing similar offtake in DVD -Video. By partnering with Warner Home Video, we can marry our DVD -Video players with the best DVD -Video software on the market to create the ultimate home entertainment experience." "We're very encouraged with DVD 's early success in Europe," said Warren Lieberfarb, president, Warner Home Video. "We believe our continued partnership with Philips in promoting the benefits of DVD will continue to build momentum through the fourth quarter and into 2000." Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of US $33.9 billion in 1998. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 227,600 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, medical systems, business electronics and IT services (Origin). Philips is quoted on the NYSE, London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.news.philips.com. With operations in 78 international territories -- more than the video division of any other studio -- Warner Home Video commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros., Turner Home Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Video. Contact: CONTACT: Philips Media Relations Simon Poulter, +31-20-59-77916 +31-20-59-77910 (fax) Simon.Poulter@philips.com or Warner Home Video Gail Becker, 818/954-2732 Gail_Becker@Warnerbros.com 08:02 EDT AUGUST 27, 1999