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Strategies & Market Trends : LastShadow's Position Trading -- Ignore unavailable to you. Want to Upgrade?

To: AlienTech who wrote (20888)	8/27/1999 7:12:00 PM
From: LastShadow	Read Replies (3) \| Respond to of 43080

How Tasty is Martha Stewart's IPO? NEW YORK, Aug 26, 1999 (BUSINESS WIRE) -- Is Martha Stewart's IPO a good thing for investors? Stock from Martha Stewart Living Omnimedia is almost sure to be popular-at first, Business Week notes. But the average investor should use great care in sampling this dish.The company's financial statements show that its rapid growth is slowing. Revenue gains of 36% last year tailed off to 26% in this year's first quarter. Worse, operating income, which in 1998 surged 65%, grew less than 7%, as costs rose and margins narrowed. A blip? Martha Stewart declined to comment, but her company's securities filing notes: "We expect these expenses to increase through the remainder of 1999." After the hype of the IPO wears off, these financial realities could bear down on the stock, says BW.