To: Neil H who wrote (47 ) 8/28/1999 1:31:00 AM From: Brinks Respond to of 132
Interesting comparison! Thursday August 26, 9:01 am Eastern Time Company Press Release Healthshop.com Ranked No.1 E-commerce Health Site for July Word-of-Mouth Revs Up Internet Traffic Faster than Advertising SAN FRANCISCO--(BUSINESS WIRE)--Aug. 26, 1999--Healthshop.com (www.healthshop.com), an online retailer of natural health products, has topped the Media Metrix charts once again, despite being outspent in advertising by its competition 10 to 1. In its July user survey the leading Internet ratings company Media Metrix showed that good word of mouth beats out heavy advertising dollars every time, ranking healthshop.com the No. 1 health-oriented e-commerce site in its widely watched survey. ``Health is the ultimate high,' says VP of Marketing and Business Development Bob Purcell, ``but beating your competition is great too. When you can provide consumers a unique and better experience, word-of-mouth becomes a very powerful weapon in the online world.' This marks the third month in a row that healthshop.com has outranked its online health competitors according to prominent market research firms. In May Media Metrix rated healthshop.com as the No. 1 natural health site, and in June PCData Online listed healthshop.com as the No. 1 health e-commerce site. Healthshop.com's success is stunning evidence of the Internet's ability to bring self-education and healthy living to a wide audience. Consumers today want to take an active role in managing their health, and they are increasingly turning to natural products and methods to augment their conventional health care. Healthshop.com provides comprehensive information and quality formulations for people exploring this relatively new area of knowledge. Launched in January of this year, healthshop.com has repeatedly outscored its rivals in unique visitors to become a leading resource in the Internet health arena. Healthshop.com is the only natural health site with personalized, doctor-designed natural health solutions and a strict 10-Step Quality Standards Program for all products. Media Metrix' Top E-Commerce Health Sites Top E-Commerce Health Sites Unique Visitors 1) healthshop.com 1,327,000 2) planetrx.com 1,171,000 3) mothernature.com 1,163,000 4) drugstore.com 1,006,000 Source: Media Metrix, July About healthshop.com Healthshop.com is the leading Web site for custom-tailored natural health solutions, including products, information and personalized programs. Launched in January of this year, healthshop.com has gained the lead in record time. Healthshop.com provides a wellspring of education and support to help people integrate health -- the ultimate high -- into their lives. Based in San Francisco, healthshop.com is the only natural health site to offer a 10-Step Quality Standards Program to ensure that all of the products they sell are safe and all natural.