To: donald sew who wrote (24042 ) 8/28/1999 3:20:00 AM From: Don Green Respond to of 99985
Saturday, August 28, 1999 Household Spending Grows On Emerging Trends TOKYO (Nikkei)--A graying society, information technology needs and improved consumer sentiment are the underlying factors that pushed up household spending of salaried workers by 2.6% on the year in July, various statistics indicate. Despite a year-on-year drop in household income, July's household spending increase announced by the Management Coordination Agency on Friday was the highest since January. Households loosened their purse strings for home repairs and maintenance, with the agency reporting a year-on-year rise of 24.7% and a fourth straight month of increases in such spending. Makeovers that cost less than 1 million yen played a major role in the expansion of the housing reform market. Many elderly residents chose to make their homes barrier-free, mainly by eliminating stairs and bumps. Medical spending increased for the seventh straight month, another reflection of Japan's aging population. Information technology spending proved to be a growing portion of family budgets, the report showed. A recent industry survey showed that domestic shipments of personal computers topped 2 million in the January-March and April-June periods, exceeding televisions for the first time. July telephone and other communication bills came to an average 9,017 yen per household, higher than electricity, which averaged 8,603 yen. Communication spending has been growing almost consistently since December 1994 amid the proliferation of cellular phones and the Internet. Rising consumer confidence also seems to be a factor in the overall increase. Despite rising unemployment and shrinking summer bonuses, the survey showed that average propensity to consume rose to 73.9% of disposable income, the highest in 13 months. "A recovery in consumer sentiment appears to be a cause," of the household spending rise, says Takafusa Shioya, the administrative vice minister of the Economic Planning Agency. (The Nihon Keizai Shimbun Saturday