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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?


To: Knighty Tin who wrote (66938)8/30/1999 3:17:00 AM
From: Dave Feldman  Read Replies (2) | Respond to of 132070
 
DJ and Mike,

I have two reasons to root for TOY.

One, I've been a shareholder for many years, and in fact bought it when it had "tanked" all the way "down" to 27. Whoops.

The second reason? I created a game that Toys R Us is selling. And they are our largest vendor is TOY.

TOY is absolutely getting creamed on the retail level by Wal-Mart, especially, and to a lesser extent, Target and K-Mart. 1998 was the first year that Wal-Mart exceeded TOY in toy sales, and it will take a long time, if ever, for TOY to reclaim its share. TOY can't compete in price and its stores are usually in disarray.

In this bizarre world where etoy's capitalization is higher than TOY, and appearance is everything, TOY's website is a disaster. And in the TOY culture, too many executives see every sale they make online as cannibilizing their already shrinking market share. TOY hired several good people to work on their website, and many of them left in less than a month because it was clear that upper management's heart wasn't in competing aggressively on the web.

So right now, TOY is a cruddy company with cruddy stores.

Is it a cruddy stock? I think not, or I still wouldn't own it. But don't expect a quick turnaround. Rumors were flying that Wal-Mart was interested in buying TOY, but those seem to have disappeared.

Dave