To: Paul Fiondella who wrote (27926 ) 8/29/1999 1:44:00 AM From: DJBEINO Respond to of 42771
Novell Cashing In On Internet Speeding System Saturday, August 28, 1999 BY GUY BOULTON THE SALT LAKE TRIBUNE One of the many forms of luck in the business world is when a new market emerges for an existing product. That apparently has happened to Novell Inc. The company has software, previously packaged with another product, that can provide quicker access to the Internet while lowering costs for companies that provide Internet service. And that serendipitous software -- repackaged and introduced as a stand-alone product -- could open a booming new market for Novell. The company, based in Provo, had sales of $1.1 billion last year and employs about 3,000 people in Utah. The product is called "Novell Internet Caching System." A cache is a place where data can be stored to provide quick access. Think of a spice cabinet. The salt and pepper are kept near the front, where they can be easily reached, since they are used more often than that box of cumin buried in the back. The same principle is used in caching. When someone gets on the Internet, they typically connect to a local server run by their Internet service provider (ISP). Servers are the boxes that are the nerve centers of the Internet and other computer networks. If the information the person wants is stored on the local server, the information doesn't have to be fetched from a server in another city. That speeds access. It also lowers telecommunications costs because the ISP doesn't incur what is basically a long-distance call. Novell's software enables ISPs to store the most frequently accessed Web pages on local servers. "You've got pages you know people are going to go to," says Gordon Evans, a Novell spokesman. Providing quick access to those pages will become increasingly important as traffic on the Internet soars. By one estimate, traffic is doubling every 100 days. The Internet Research Group in Los Altos, Calif., estimates the market for caching software will reach $2.2 billion by 2003. "And we intend to have a substantial portion of that," Evans says. The company's optimism may be well founded. "Novell has absolutely killer technology going forward," says Peter Christy, who follows the caching market for Internet Research Group. What must make this particularly sweet for Novell is the software isn't even new. It was part of an existing product introduced in September 1997. That product, now called "Novell BorderManager Enterprise Edition," was designed to provide security for corporate computer systems tied to the Internet. The so-called firewall slowed performance. Novell used caching software to deal with the problem. What Novell has done is strip out the caching software and package it as a product for Internet servers. "We realized we had some great performance advantages with the caching software over anyone in the industry, so we decided to make it available in a different way," Evans says. Christy of the Internet Research Group says Novell is doing a clever job of retooling existing technology for the Internet. "They are building on the stuff Novell really knows how to do well," he says. That's one of the company's goals. Novell's core technology helps companies manage their computer networks. And Eric Schmidt, Novell's chief executive and chairman, wants the company to look for ways its technology can be applied to new markets. "We fundamentally understand how to move files on a network, so extending that expertise to the Internet was very easy for us," Evans says. The Internet, after all, is basically a network. All this is part of a resurgent Novell. The company has seen its stock soar from about $9 a share to around $25 a share in the past year. And net income for the first nine months of its fiscal year ending Oct. 31 nearly doubled, increasing to $117 million from $60 million for the same period the previous fiscal year. Novell will sell its caching software to companies, such as Compaq Computer Corp. and Dell Computer Corp., that make servers designed solely for caching. Those servers are sold to ISPs and corporations that run their own Web sites. The product also will be sold to companies that sell Internet software and hardware. "We really see this as an opportunity to make Novell known as an Internet infrastructure player," Evans says. The company says the software is easy to expand and easy to install. "It takes about 10 minutes to set up," Evans says. Installing the software, in other words, takes less time than explaining caching to the average person. And though the average person probably doesn't care about caching, he or she does care about getting quick access to information on the Internet. Novell's new product is designed to do that. And the company apparently believes it has a winner. "This is obviously going to be a break-out business for Novell," Evans says. sltrib.com