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To: debra vogt who wrote (58325)8/29/1999 1:41:00 AM
From: puborectalis  Respond to of 120523
 
LOOK at this future winner..BGST......We are the leading online filmed entertainment superstore, based on
customer traffic to our web sites, that is exclusively dedicated to filmed
entertainment products. BigStar sells videos, digital video discs, or DVDs, and
laserdiscs. Through our web sites, customers have the convenience of shopping 24
hours a day, seven days a week. According to Media Metrix, we had 1,106,000
unique visitors to our web sites in May 1999, up from 67,000 in September 1998.
Based on this information, our web sites were the most trafficked filmed
entertainment shopping sites during May 1999. We estimate that the 1,106,000
unique visitors to our web sites coincided with approximately 41,000 product
orders. We were formed in March 1998 and, accordingly, face challenges usually
encountered by early stage companies.

We have four web sites that target purchasers of filmed entertainment
products. Our main web site, BigStar.com, offers approximately 33,000 filmed
entertainment products, including feature films and educational, health and
fitness and instructional videos. Our other web sites are abcBigStar.com, which
targets the children's filmed entertainment market, BigStarDVD.com, which
focuses on DVD enthusiasts, and Astrophile.com, a content-only web site designed
to attract customers to our product web sites.

Among other marketing techniques, BigStar uses direct e-mail to attract new
customers and increase purchases by existing customers. Our recently developed
BigStar Direct(TM) Email software allows us to customize promotions to
individuals based upon pages an individual views on our web sites, demographic
information, indicated preferences and purchasing habits. Based on our
preliminary use of this software, we believe that it will enhance the
effectiveness of our e-mail promotions. At July 1, 1999, we had a database of
more than 630,000 e-mail addresses of current and prospective customers.