To: debra vogt who wrote (58325 ) 8/29/1999 1:41:00 AM From: puborectalis Respond to of 120523
LOOK at this future winner..BGST......We are the leading online filmed entertainment superstore, based on customer traffic to our web sites, that is exclusively dedicated to filmed entertainment products. BigStar sells videos, digital video discs, or DVDs, and laserdiscs. Through our web sites, customers have the convenience of shopping 24 hours a day, seven days a week. According to Media Metrix, we had 1,106,000 unique visitors to our web sites in May 1999, up from 67,000 in September 1998. Based on this information, our web sites were the most trafficked filmed entertainment shopping sites during May 1999. We estimate that the 1,106,000 unique visitors to our web sites coincided with approximately 41,000 product orders. We were formed in March 1998 and, accordingly, face challenges usually encountered by early stage companies. We have four web sites that target purchasers of filmed entertainment products. Our main web site, BigStar.com, offers approximately 33,000 filmed entertainment products, including feature films and educational, health and fitness and instructional videos. Our other web sites are abcBigStar.com, which targets the children's filmed entertainment market, BigStarDVD.com, which focuses on DVD enthusiasts, and Astrophile.com, a content-only web site designed to attract customers to our product web sites. Among other marketing techniques, BigStar uses direct e-mail to attract new customers and increase purchases by existing customers. Our recently developed BigStar Direct(TM) Email software allows us to customize promotions to individuals based upon pages an individual views on our web sites, demographic information, indicated preferences and purchasing habits. Based on our preliminary use of this software, we believe that it will enhance the effectiveness of our e-mail promotions. At July 1, 1999, we had a database of more than 630,000 e-mail addresses of current and prospective customers.