To: Seeker of Truth who wrote (30118 ) 8/29/1999 11:01:00 AM From: puborectalis Respond to of 41369
AOL Storms Across Europe Friday August 27 07:46 AM AOL may not be so afraid of Microsoft giving away free Internet access after all. AOL is looking pretty free these days in Europe, where the online service backed up its push into England with free access with a bargain-basement rate for Germany. AOL was expected to offer a 19.95 marks price, but thundered out the message that it wants to be an international power with a 9.95 marks rate. See full story... AOL Flat-Rate Leads German Internet Stampede Friday August 27 02:48 ET By Neal Boudette, European Telecommunications Correspondent BERLIN (Reuters) - AOL Europe shook the European Internet scene again Thursday, announcing it would offer unlimited online access in Germany for a flat rate of 9.90 marks per month. The price is aimed to jump-start growth in Germany and take market share from rival Deutsche Telekom AG, which has refused to consider flat rates for its T-Online unit. "We are willing to be aggressive," AOL Europe Chief Executive Andreas Schmidt said at a news conference at the IFA media and telecommunications trade show. "I see this as the first step to bring the Internet revolution to the masses," he said. "I think we can take over the leadership in Germany." AOL Europe is not alone in targeting Germany, either. Also at the IFA show, a start-up backed by Sony Corp said it was about to launch a subscription-free online service of its own, while Telekom rival Mannesmann Arcor AG cut the prices of its Internet service. AOL Europe's flat rate, which does not include telephone charges, is well below expectations. German media had reported AOL Europe would announce a flat rate of 19.95 marks per month. It also comes two days after the company, a venture of America Online Inc and Bertelsmann AG, started Netscape Online, a subscription-free service in Britain to compete with upstart access provider Freeserve Plc. The Internet boom has gained momentum in Europe this year, but AOL Europe had failed to take advantage of it. Last year it lost its lead in Britain after Freeserve's subscription-free service quickly drew more than one million users. In Germany, T-Online has 3.3 million users, three times as many as AOL Europe. But with Netscape Online and the new German flat rate, AOL Europe is ready to strike back, Schmidt said. "Our strategy is to really open the market," he said. "High costs have held back the Internet in Europe for too long." The new German rate takes effect on October 1. In addition to the monthly price, users will pay six pfennigs each time they dial in, plus 3.9 pfennigs per minute in phone charges. Sony-backed FriendFactory Saturday will start its access service that costs three to eight pfennigs per minute with no monthly charge. Arcor, a unit of Mannesmann AG, cut its rate to 3.9 from six pfennigs per minute. That 24-hour price covers both the access and telephone costs. T-Online charges six pfennigs per minute for Internet access and telephone usage combined, a rate structure that makes access expensive for heavy Internet users. Caught off-guard by the AOL Europe announcement, Telekom board member Detlev Buchal promised a response. "We will go forward with a competitive offer," he said at IFA, and noted that Telekom may revive an offer for 20 hours of online time for 49 marks per month. That would beat the AOL Europe flat rate limited use, but thirty or more hours online would be substantially less with AOL Europe. AOL Europe is counting on its flat rate to spark a sharp rise in subscriber numbers that will in turn drive online advertising and e-commerce revenue, Schmidt said. "We are not buying market share. We are relying on multiple revenue streams from subscriptions, advertising and e-commerce," he said. In July and August, AOL Europe booked $60 million in advertising and e-commerce sales -- twice as much as it had in the 12 months to June 30. Netscape Online and the German flat rate are part of a massive campaign by AOL Europe to try to duplicate the success of AOL in the United States. Over the next several months, it may bring Netscape Online to other European countries, and make its services available via mobile phones and television. Copyright 1999 Reuters Limited. Click Here for Limitations and Restrictions Executive Briefing Net Gets Classy Put on the ritz.... 08/30/99 Top Stories · Chasing Linux · Mixed Monday Markets · No Fresh Street Meat · Hassled, Cow-towed Familymen · Net Gets Classy · Flatiron Partners: Not Your Typical VC Firm · Welcome to the PleasureDome Top News · WorldCom Wins SkyTel · Backtracking with Amazon · School House Shop · ICANN Plan Stands · Bell Atlantic, Vodafone Talk Reuters Breaking News · European Tech Companies Promise Internet For All · European Tech Companies Promise Internet For All · Computer Maker Acer Inc.'s First-Half Net Soars · Nokia Presents Mobile Digi-TV Prototype · Y2K Problem Unlikely To Sway Fed Monetary Policy more... " the future is not the computer but the network and the estimated 700 million people that will be hooked up to it within seven years. And that almost certainly includes you and me. "