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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: levy who wrote (11652)	8/29/1999 4:09:00 PM
From: White Shoes	Read Replies (1) \| Respond to of 28311

Regarding having a Hypermart banner show up instead of Verio's in response to a Metacrawler keyword, you have to weigh this against the need to create a good climate for advertisers. IMO, selectively hijacking certain keywords would give you a PR problem. Banner advertising for Hypermart would add little, when there are many ways to find out about Hypermart within the Go2Net network of sites. Say you are the ad rep at Go2Net and you suddenly have to start fielding questions from potential advertisers about its 'biased' keyword policies. It should be a level playing field. It's just good business to take advertisers' money without discriminating, especially for an automated keyword-to-banner deal. I do agree that you can go too far in this regard, giving away the store to direct competitors, so to speak. But what you are suggesting is likely to create ill will amongst advertisers who are paying handsomely for certain metacrawler keywords and who will not take kindly to special rules and exceptions. What if IBM decides to offer business hosting consulting services and chooses to buy those keywords? What if a website that offers reviews of all web hosts wishes to buy these keywords? And how far do you take this logic? Will go2net have to have banner ads for Silicon Investor under the Metacrawler keywords "stock discussion," or ads for 100Hot under the keywords "web usage" or "hot sites" or "popular sites"? It seems like a waste of money to me. Those sites are all featured within the portal anyway. Plus, it's evident that go2net doesn't market its services with banner ads to any great extent. I frankly think it would be a bit bizarre to put a banner ad for Hypermart on a Go2Net page which already likely has some mention of Hypermart. Also, maybe they know a little something about the effectiveness of banner ads, and choose to spend their marketing money elsewhere.

To: levy who wrote (11652)	8/29/1999 4:37:00 PM
From: White Shoes	Respond to of 28311

To all, just reading some net news: The Nielsen Netratings don't show Go2Net in the Top 25. This is significantly different from Media Metrix & 100Hot's measurements of web properties, which put Go2Net #9 and #7 respectively. Eventually they might put Xoom and C\|Net together with their "parents" so to speak ... so there are simple issues of defining "web properties" ... but it's still a surprising result. The Media Metrix MONTHLY report gives Go2net Network over 11 million unique visitors, and the #9 rating. Meanwhile the Nielsen Netratings WEEKLY report gives the Go2Net Network somewhere less than 1.2 million unique visitors, and something less than #25. Off the charts. Possible explanation: the quality and extent of Nielsen's "panelists". They have 20,000 (all from home) and Media Metrix has 50,000 and includes home and work usage. Basically, Media Metrix is better but could this also mean that Go2Net ranks higher amongst people surfing from work? newspage.com