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To: steve harmon - analyst who wrote (2622)	8/30/1999 9:31:00 PM
From: Big Dog	Respond to of 4337

Dear Steve: iTurf -- You like AOL which caters to 6 to 90 year olds. You also like YHOO which caters to 12 to 90 year olds. You further like IVIL which targets women from 25 to 90 years old. And yet, you dislike TURF because they deal with teens and college kids? I don't understand how you make the distinctions? How can AOL, YHOO, and IVIL serve such a wide audience and yet TURF is bone-headed for targeting a specific niche (i.e., Generation Y)?

To: steve harmon - analyst who wrote (2622)	9/2/1999 7:15:00 PM
From: Big Dog	Respond to of 4337

Dear Steve: iTurf Launches gURL On America Online -- Expands Online Presence as Part of Two-year Marketing Alliance -- NEW YORK--(BUSINESS WIRE)--Sept. 2, 1999--iTurf Inc., a leading provider of Internet community, content and commerce services for Generation Y, today announced that a gURL area, co-branded with AOgirL, has been launched in America Online's Teens Channel for the growing number of teenage girls online. The new area, which currently features gURL.com content, including 'Virtual Makeovers,' 'Help me Heather,' 'gURL pages gallery,' and 'What Girls are Talking About,' will be built out with expanded features in coming weeks. This initiative represents a key component of iTurf's recently announced two-year strategic marketing alliance with America Online, and also includes several anchor tenant positions in various categories of the new Shop@AOL online shopping destination. Heather McDonald, Senior Producer of gURL, said,'gURL.com's anchor positioning on AOL's new AO-girL channel represents an exciting opportunity to expose gURL to America Online's 17 million members, over 30% of whom currently have children under the age of 17. gURL.com has cultivated a loyal following of teens that has made it the largest teen girl targeted website, according to Media Metrix. The proprietary content we are providing to AOL members with the launch of gURL on AOL extends the reach of gURL.com and brings it to a new group of users.'

To: steve harmon - analyst who wrote (2622)	9/3/1999 10:13:00 PM
From: Big Dog	Respond to of 4337

Dear Steve: TURF--"Wall Street experts believe it takes, in Net parlance, a "community" for a site to have traction with this Web-cultured demographic. Already, two companies with sites that have a proven track record of wooing and spell-binding these kids have managed to convince Wall Street into taking them public: iTurf and Aloy.com. ITurf has a 2 percent reach; Alloy is behind with aÿ0.7 percent reach in July, according to the latest Media Metrix numbers." cbs.marketwatch.com

To: steve harmon - analyst who wrote (2622)	9/14/1999 8:54:00 AM
From: Big Dog	Read Replies (1) \| Respond to of 4337

Dear Steve: iTurf continues to increase its market penetration of the Generation Y crowd: iTurf Websites Reach 13% of All Teen Girls On Web Ranks Highest of All Teen-Targeted Networks NEW YORK--(BUSINESS WIRE)--Sept. 14, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, announced today that its network of websites reach 13.0% of all girls between the ages of 12 and 17 on the web, according to Media Metrix. The iTurf websites reach more teenage girls than any other teen-targeted online network. iTurf's reach in this demographic also exceeds that of search and commerce portals like AltaVista, eBay and Amazon.com. iTurf's gURL.com community alone is more than twice the size of its nearest online teen competitor. iTurf's sites also had a 2.6% reach among boys between the ages of 12 and 17, which also exceeds its nearest online teen competitor. Stephen Kahn, President and Chief Executive Officer of iTurf, said, ''Our expanding reach demonstrates the dominance of the iTurf network in targeting Generation Y online. The July Media Metrix data also shows the progress iTurf has made in reaching Generation Y males on the web.'' The July Media Metrix data does not include traffic to OnTap.com, a leading college portal acquired by iTurf earlier this month. iTurf Inc. is a leading online destination focused on consumers between the ages of 10 and 24. Through its network of websites, iTurf provides a complete offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The iTurf network of websites includes OnTap.com, gURL.com, dELiAs.cOm, discountdomain.com, droog.com, TSISoccer.com, contentsonline.com, dotdotdash.com and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).