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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: E. Davies who wrote (15014)	8/30/1999 7:14:00 PM
From: E. Davies	Read Replies (1) \| Respond to of 29970

Acura Drives Into Consumers' Homes With Rich Media Broadband Advertisement On the @Home Service news.excite.com REDWOOD CITY, Calif., Aug. 30 /PRNewswire/ -- Excite@Home (NASDAQ:ATHM) today announced that Acura has launched a new interactive advertising campaign on the @Home(R) broadband service. Leveraging @Home's high-speed cable Internet service, Acura is bringing its multimedia kiosk content and interactive assets into consumers' homes with rich media broadband advertising. Consumers can click into the Acura broadband site directly from Acura ads on the @Home service to see and hear detailed Acura vehicle information. Through more than 200 easily navigable screens and 30 videos, the Acura broadband site, created by Genex Interactive, arms consumers with all the information they need to make an informed purchase decision before they speak with a sales representative. "The goal is for every Acura customer to have the opportunity to experience the product and the brand personality," said Walter Schild, CEO of Genex. "We were looking for a way to enable consumers to access the media-rich assets of Acura content. This new broadband ad and site are very similar to the networked dealership kiosks but can be utilized in the comfort of consumers' homes. @Home's 'fat pipe' Internet service enables us to distribute that experience." The Acura broadband site utilizes high-resolution images and videos, voice-overs, custom music and information databases to deliver in-depth product information and brand messages. The full experience leads consumers on a comprehensive product tour, organized around their personal buying interests. Consumers can control where they want to go within the content in a non-linear fashion. Through a variety of interactive options, they can gather detailed information about specific features of six Acura models, request a brochure to be mailed to their home and locate a dealer in their neighborhood. The Acura broadband site even guides consumers through comparison shopping. "Acura clearly understands the power of broadband advertising," said Susan Bratton, vice president, market development of Excite@Home. "They are dedicated to bringing the most powerful, polished and immersive experience to their customers. Extending the value and reach of their existing kiosk program to consumers through interactive advertising is a visionary move and connects with consumers in way narrowband banner advertising cannot." Recognized by the advertising industry for its creative and forward-thinking efforts, Acura was among the first to utilize broadband advertising in the automotive industry. The company's 1998 Acura TL broadband microsite received a bronze award at the 1999 @d:tech Awards Ceremony. The campaign was produced by @Home's creative services team with direction from Genex Interactive.