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To: allen v.w. who wrote (23894)	8/31/1999 2:14:00 AM
From: allen v.w.	Read Replies (1) \| Respond to of 40688

ecommerce.internet.com Overseas E-Commerce to Equal Half of Global Spending By 2003 By Michele Masterson Associate Editor, E-Commerce Guide [August 25, 1999] According to researchers International Data Corp., almost 60 percent of the worldwide online audience comes from outside the U.S. and that population will generate nearly 46 percent of global e-com spending by 2003, up from 1998 levels of just 26 percent. The IDC report finds that e-commerce is especially strong in Western Europe. E-commerce spending in the area is predicted to grow at a compound annual growth rate of 138 percent from $5.6 billion in 1998 to a whopping $430 billion by 2003. "In Western Europe, the Internet is quickly moving from a technophile phenomenon to a tool for the entire population," said Anna Giraldo, an IDC senior analyst. "The increased interest in the Internet along with the adoption of the Euro, a single common currency across the region, will help drive e-commerce sales," Giraldo said. E-commerce is also expected to surge in the Asia/Pacific region, including Japan, said IDC. Net users in that area will almost quadruple, from 21 million in 1998 to over 81 million by 2003. During that time frame, e-com spending should soar from $2.7 billion to $72 billion. "Companies that sell on the Web will face technical, logistical, and organizational challenges as they try to develop a global Internet strategy that incorporates multilingual ecommerce sites," Giraldo said. "It might sound contradictory, but a successful global strategy will involve thinking locally in each of the individual markets. Internet users, especially in Western Europe, will be more trusting of national Web sites than international ones."