To: tero kuittinen who wrote (7036 ) 8/31/1999 6:51:00 AM From: Maurice Winn Read Replies (1) | Respond to of 29987
Tero, I agree, there seems to be a lack of urgency and an intention to have a nice, orderly, well-planned, high-priced rollout in due course, much like a government department or military campaign. Loss of revenue is gushing at $5bn per year or $15m per day. This is undesirable. In another couple of months, there will be 10bn minutes per year going to waste, generating not a cracker for the shareholders, nor goodwill nor anything. Simply lost in space. Globalstar phones won't be in the luxury item category. No more than any useful tool is a luxury item. Neither does it look like a luxury item for the idle rich. This is a communications device. The only one which will work out in the sticks. If you want talk, you buy this! Okay, it's brute-sized and the aerial is threatening looking, so it isn't a high fashion accessory [though the 4 wheel drive SUV crowd might think it fashionable on Rodeo Drive]. But to compare it with the Nokia 8810 is off-beam. That is a genuine luxury item and as you say, selling the 8810 cheap would be crazy. People get a fashion statement as well as functionality pizazz with that little cutie. I think it would be very dodgy to position the Globalstar brute in the same way and go for the smart set with money to burn. I don't believe they have got their marketing strategy figured out and that's why we are getting conflicting comments on minute prices, handset prices and nudge nudge wink wink. Things are changing quickly with Iridium seemingly doomed and probably ICO too. What looked like a good strategy 6 months ago is probably not looking so good now. Also, the constant comments we see that the Globalstar business plan hasn't changed in years seems odd given the drama which has unfolded. Going from 15% expected market share to perhaps 90% of the satphone business should result in a different business plan. Hyundai packed a sad. Delays of a year and other variables should also have had a business plan impact. The first thing that should be planned is to bring the second constellation forward to fill the void left by Iridium, ICO, Ellipso and Odyssey. Gateways in remote areas should be planned or a higher constellation to cover those remote areas. 30m subscribers should be planned for by 2007 instead of 6m. But the biggest change is that there is a major hump at startup when the whole world will hold their breath to see if Globalstar will flame out or soar. That's different from how things looked just a year ago when sales seemed assured and many buying Iridium thought $72 a share was a bargain. Let's not get into this 'luxury product' nonsense. This is a brute phone for SUVs, Montana survivalists, desert roamers, long haul truckers, and the NRA crowd who go out to the bush with their artillery where I suppose they murder sparrows and each other since everything else is extinct or protected. None of these people should be seen dead without one! Maurice PS: Those with OPM should get one too. [OPM = other people's money]. Yes, normal people who can afford it or have good business reasons should get them too if they don't want to be in those really annoying dead spots out of coverage.