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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Black-Scholes who wrote (44323)	8/31/1999 2:56:00 PM
From: DiViT	Read Replies (1) \| Respond to of 50808

Yes. Absolutely. I also happen to think Matrox ($1295) and others will have to come out with their consumer versions (sub $300) much sooner than they planned. The others being (but not limited to) Avid Technology, Pinnacle Systems, FAST Multimedia and Accom. At a price point of $199 ATI has busted the MPEG2 encoding market wide open. Including the software solutions. Factor in ATI's margins and other components on their Bill of materials and I would have to guess the Codec is under $50 maybe even under $40. Nobody can touch that price today for an equivelent MPEG2 encode/Decode solution. The Sigma offering at $1000 will be competing against ATI at $199. That's the joke. In the PC MPEG2 encoding market space this is major news!

To: Black-Scholes who wrote (44323)	8/31/1999 3:05:00 PM
From: DiViT	Respond to of 50808

I think we can expect more sub $300 DVx cards in the future... C-Cube Chip Makes Digital Recording Easier (10/30/98, 7:43 p.m. ET) By Andy Patrizio, TechWeb techweb.com Recordable MPEG-2 video, the high-resolution video format used in DVD, will take a big step toward mass availability and acceptance when C-Cube announces a single-chip MPEG-2 codec on Monday. DVxplore will make MPEG-2 recording and editing affordable for the PC user for the first time. Previous MPEG-2 editing systems from C-Cube have run into the thousands and even tens of thousands of dollars, according to Patrick Henry, director of marketing for C-Cube. The DVxplore chip will be used in both PC cards and home DVD video players. Peripheral cards from video vendors such as Diamond Multimedia, STB, ATI Technologies, and Creative Labs, and DVD video players from vendors like Sony, Pioneer, and Toshiba, will hit the market by Christmas of 1999, Henry said. Peripheral cards with the DVxplore chip will be able to record both digital video streams, such as MPEG-1 and DV25, the standard used in digital camcorders, and an analog stream coming from a television or VCR. The DVxplore chip can convert these formats to and from MPEG-2, so a signal from a VCR can be converted from analog to MPEG-2 and saved on a DVD-RAM disc. In addition to the hardware, C-Cube will provide editing software able to input, convert, edit, and save the video streams. C-Cube is targeting four markets for the DVxplore chip: retail products, OEM bundles in the build-to-order computer market, set-top boxes with storage, and bundling with a DVD-RAM drive. The company already makes MPEG-2 decoder chips for DVD playback on PCs. "I think that high-quality video is becoming more important on the PC as a media type," said Henry. The DVxplore chip will begin shipping to OEMs this quarter. Products based on DVxplore are anticipated to hit market by the second quarter of 1999; they will start around $299 initially, and could be as low as $199 by Christmas, said Henry.