To: Arcane Lore who wrote (408 ) 10/29/1999 3:32:00 PM From: Arcane Lore Respond to of 435
FORMER WALDRON PRESIDENT CERY PERLE BARRED Cery B. Perle (Perle), the former president of the defunct broker-dealer, Waldron & Co. (Waldron), has been barred from association with any broker or dealer. The order barring Perle is the result of a public administrative proceeding instituted on August 30, 1999, which has now been settled. Perle consented to the entry of the order without admitting or denying the Commission's findings. In the order, the Commission found that Perle had been enjoined by a United States District Court from further violations of Section 17(a) of the Securities Act and Sections 10(b) and 15(c)(1) of the Exchange Act and Rules 10b-5 and 15c1-2 thereunder, and that the District Court had also imposed $110,000 in civil penalties against Perle. In that action, the Commission alleged that between November 25, 1997 and March 23, 1998, Perle and Waldron manipulated the stock of the California-based Internet retailer, Shopping.com, artificially raising the price of the security from its IPO price of $9.00 to more than $32.00 a share. The Commission further alleged that Perle manipulated Shopping.com's stock by controlling the supply and by creating artificial demand for the security. In controlling the supply, Perle, among other things, engaged in unauthorized transactions, refused to execute customer sell orders and parked stock in customer accounts. Finally, to create artificial demand, the complaint alleged that Perle issued a false and misleading press release, and while Waldron was acting as a market maker, caused the firm to raise the bid for the security without economic justification. In a related action, the Commission cancelled Waldron's registration as a broker-dealer on March 9, 1999. (Rel. 34-41069; File No. 3-9991)sec.gov