To: Sonki who wrote (141160 ) 9/1/1999 12:15:00 AM From: Boplicity Respond to of 176387
More from Briefing.com on Jackson Hole speech Rethinking Profits Just let it die! No! Try as we might, we can't yet let go of Greenspan's Jackson Hole speech. Not because it has policy implications; it actually has few. But because Greenspan, as he is wont to do, raised some interesting issues in that speech. The one that caught our attention was the notion that corporate profits were becoming increasingly difficult to measure. The point is undeniably true, and it has implications for individual stocks, the overall stock market, and the bond market as well. A Capital Idea One of the difficulties upon which Greenspan focussed the most attention was the issue of expenses versus capital outlays. Accounting trivia? Not if you are interested in valuing a stock correctly. You can't properly value an individual company or the overall market if you can't define what constitutes an expense or a capital outlay. An expense is spending which does not yield an asset. Expenses are counted entirely against current revenues on the corporate income statement. These includes salaries, rent, utilities, paper clips, etc. A capital outlay is spending which does yield an asset. In the old economy, capital outlays were easily defined -- plants, equipment, office buildings. Because the useful life of such items extends far beyond the current quarter, a corporation amortizes the outlay over the expected lifespan of the item, and claims an asset on its balance sheet. If a given purchase can legitimately considered a capital outlay, then earnings in the current quarter will be higher than if the purchase is expensed. And rightly so -- if that purchase creates an asset which will improve that company's earnings power for years to come, then the purchase should be amortized and current earnings should be higher. New Economy Challenges The problem in the new economy is that it has become far more difficult to differentiate between expenses and capital outlays. Greenspan used the example of software to make the point, and it's an excellent example. If a company spends $1 mln on supply chain software that is expected to increase its manufacturing efficiency for five years, that $1 mln should be classified as a capital outlay and amortized over the five year useful life of the software. But because software doesn't fit the old economy model of a tangible asset such as plants and equipment, most companies expense software purchases. The result is that current earnings are understated. Given the huge size of the software industry, this factor likely produces a substantial understatement of corporate earnings. The Amazon Question Though software is a good example, the problem is certainly not limited to software. To take the point to an extreme, let's consider whether a marketing budget could be considered a capital outlay. In the past, this would have been considered to be an absurd contortion of accounting rules, but in the Internet realm, there is arguably some merit to capitalizing a marketing budget. My colleague Robert V. Green wrote recently that Amazon.com (AMZN) CFO Joy Covey pushed the boundaries of accounting by introducing EBITMA to the market -- earnings before interest, taxes, depreciation, amortization, and marketing. And while such creative accounting should always be viewed with skepticism, Joy Covey might have a point. The market currently places great value on Internet companies that achieve first mover advantage. And first mover advantage is really nothing more than the building of a brand name. In the Internet land grab, it is clear that the market believes that companies create long term shareholder value by staking a claim. If achieving first mover advantage creates long term value, then shouldn't the marketing budget that leads to that advantage be considered a capital outlay? Amazon.com is in fact a case study in this regard. Without touching the question of whether or not the company will ever justify its current valuation, we can safely say that Amazon's willingness to spend on brand-building early in the Internet game created enormous long term value for its shareholders. Yes, Amazon will always have a marketing budget and at some point its spending on marketing will become just another expense. But the marketing that made Amazon the name in ecommerce could be argued to be a capital outlay, in which case Amazon's earnings picture would have been far brighter. A New Profit View We mention this extreme case to point out just how complicated the expenses vs capital outlays issue can be. But as Greenspan noted, there is no question that as the economy becomes more idea-based, an accounting system which is accustomed to treating everything but plant and equipment as expenses is almost certainly understating corporate profits. It is critical to understand this issue regardless of the market that you follow. For individual stocks, it is obviously imperative to determine whether expenses and capital outlays are reported correctly. And certainly for the overall stock market, this issue is key to determining value. Greenspan doubts that the understatement of earnings explains all off the increase in equity valuations, but it is possible; even he allows for that. If that's the case, then there isn't asset price inflation, there isn't an impending stock crash, and the Fed need not attempt to rein in a stock market that is in actuality fairly valued. It is possible. And that of course has implications for the bond market. Greg Jones - gjones@briefing.com