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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Kimberly Lee who wrote (14940)	9/1/1999 10:13:00 AM
From: Kirt F.	Read Replies (2) \| Respond to of 108040

DMEC news.. Diamond Entertainment Announces Its Exclusive Marketing Rights to ''Strong Mind Fit Body'' Exercise Videos Starring Joe Montana Business Editors/Sports Editors CERRITOS, Calif.--(BUSINESS WIRE)--Sept. 1, 1999--Diamond Entertainment Corporation, dba e-DMEC, Inc. (OTC BB:DMEC) today announced it has signed a licensing agreement with American Champion Entertainment, Inc. (Nasdaq:ACEI), for the sole exclusive rights to manufacture, duplicate, distribute, market and sell workout videos called "Strong Mind Fit Body", starring the legendary quarterback Joe Montana and his wife Jennifer, along with Ronnie Lott and Dwight Clark for all formats of video, DVD and CD ROM, for the exclusive territory consisting of the United States, its territories and Canada. The 120-minute program contains martial arts based exercises, which are currently popular among exercise enthusiasts across the U.S., and will be marketed initially as either a double pack or two one-hour videos or a set of four shorter versions. e-DMEC plans to launch its initial phase of its marketing program during the 4th quarter of this year through select television channels utilizing infomercials featuring the promotional help of the stars of this video set. e-DMEC has been successful distributing its video products to mass merchandisers, and customers include Sam's Club, Costco, Walmart, Musicland, Best Buy, Walgreens, Sears and Block Buster. In its second phase of marketing its newly acquired exercise videos, e-DMEC plans to aggressively approach its traditional chain stores and mass merchandising customers. "The signing of this licensing agreement with American Champion Entertainment, Inc. creates a strategic alliance with a significant company, which is also the producer of 'Adventures with Kanga Roddy,' an Emmy award-winning children's program seen throughout the country. The show stars Pat Morita of 'Karate Kid' fame and the show's Executive Producers are football legends Joe Montana and Ronnie Lott," stated James Lu, President and CEO of e-DMEC. "We are very excited in this addition of this top quality program into our distribution library. We intend to commit significant resources to launch this new exercise video set in multi phases of marketing and distribution. We believe we can generate tremendous revenues and bottom line contribution from this exclusive arrangement within the next twelve months," added Lu. "Combining with e-DMEC's distribution expertise in the video business will definitely enhance the value of the programs that American Champion Entertainment has produced, as well as providing e-DMEC with the potential to generate additional business. This is a win-win situation for both companies," commented Anthony K. Chan, President and CEO of American Champion Entertainment, Inc. Diamond is currently featuring its video line of products, including all of its other fine products and services on its e-commerce site e-dmec.com. Safe Harbor Act Disclaimer: This release may contain forward-looking statements that involve risks and uncertainties, including, without limitation, continued acceptance of the company's products and services, increased levels of competition, new products and technological changes, the company's dependence upon financing, third-party suppliers and intellectual property rights, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. --30--AMP/se* CONTACT: Marketex, Atlanta Gary Swancey, 770/389-5645 (Investor Relations) KEYWORD: CALIFORNIA INDUSTRY KEYWORD: SPORTS ENTERTAINMENT RETAIL PRODUCT INTERACTIVE/MULTIMEDIA/INTERNET COMED Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Sep-01-1999 09:00 GMT Symbols: US;DMEC US;ACEI Source BW Business Wire