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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?


To: Helen Krukas who wrote (14947)9/1/1999 10:47:00 AM
From: Mr.Manners  Read Replies (2) | Respond to of 108040
 
September 01, 1999 10:26

Attorneys Online Inks Advertising Deal With Yahoo!

LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 1, 1999--Attorneys Online, Inc., a wholly owned subsidiary of The
Publishing Company of North America, Inc. (Nasdaq:PCNA), today announced that it has entered into an
advertising agreement with Yahoo! (Nasdaq:Yahoo), in order to promote its new legal portal (www.lawlinks.com),
and America's Legal Super Store(TM) (www.lawmiles.com).

Dottie Germain, Vice President of Marketing and Business Development for Attorneys Online commented, "We're
now in the process of positioning our sites to maximize traffic. Advertising on Yahoo! is just one piece of our
comprehensive marketing plan which will be ongoing. Our legal portal also will help to promote America's Legal
Source, our online vendor directory scheduled to debut later next week."

Under its advertising agreement with Yahoo!, Attorneys Online is focusing its advertising efforts on specifically
targeting legal professionals. In doing so, advertising will be featured in areas frequented by the legal profession
such as business law and legal research.

The Publishing Company of North America, Inc., and its wholly owned subsidiaries, PCNA Communications
Corporation and Attorneys Online, Inc. are integrated full service providers of specialty publishing for bar and
medical associations nationwide and are aggressively pursuing their online strategy of providing e-commerce
solutions to the entire legal community.

CONTACT: The Publishing Company of North America, Lake Helen
Peter S. Balise, President and CEO
Telephone: 904/228-1000 Fax: 904/228-0271
or
Investor Relations:
InterWest Associates, 949/645-8325