To: MikeUSA who wrote (92798 ) 9/1/1999 1:45:00 PM From: U Up U Down Respond to of 119973
GRIN PR Wednesday September 1, 1:18 pm Eastern Time Company Press Release SOURCE: Grand Toys International, Inc. Grand Toys International Readies For Jellabies(TM) Launch The Addition of Jellabies(TM) Demonstrates The Company's Commitment to Further Expand and Diversify Its Product Lines MONTREAL, Sept. 1 /PRNewswire/ -- Grand Toys International, Inc. (Nasdaq: GRIN - news) today announced that in preparation for the market launch of its latest licensed product line, Jellabies(TM), it has begun showing its Jellabies(TM) product line to leading Canadian retailers. In March 1999, at the outset of the extensive worldwide licensing program for Jellabies(TM), Grand signed and received status as master toy distribution licensee for Jellabies(TM) in Canada from Jusco Toys Limited, a division of Just Group plc. Jellabies, known as Jellikins(TM) in the United Kingdom, is a 3D, state of the art, animated television show produced and copyrighted by Winchester Entertainment plc, primarily targeted to pre-school children and their parents. Jellabies is both fun and educational and features six lovable, bouncy characters. Launched on GMTV in the U.K. on July 31, Jellabies will appear five days a week, beginning in early September 1999, on YTV, the leading children's cable television channel in Canada, and on the Fox Family Channel in the U.S. Jellabies(TM) products that Grand will distribute include plush (soft toys), vinyl figurines, backpacks, and a radio controlled ''Wibble Wobble'' car that is featured on the show. Grand expects to make initial shipments of its Jellabies(TM) product line in the fourth quarter, with a major shipping thrust in the first quarter of 2000. ''As master licensee, we are very excited to have the lead role in introducing Jellabies(TM) products to the Canadian market,'' commented Steve Altro, Chairman. ''The reviews received in the U.K. for this new television show have been excellent and we are looking forward to the show's launch in Canada and the U.S. in September. Retailers' initial reaction to our product line has also been very positive.'' Mr. Altro added, ''It has been our commitment in 1999 to expand and diversify our product lines by adding strong and exciting new product distribution licenses, from sources all over the world. The addition of the Jellabies(TM) licensing relationship successfully demonstrates this commitment. Grand Toys' strength as a value-added distributor combined with our product development and marketing skills has enabled us to create a strong product portfolio of licenses to market and distribute in Canada. These licenses include the Furby(TM) product line of Tiger Electronics Inc., which is currently introducing Furby Babies(TM) in the U.S. We currently expect to launch Furby Babies(TM) in Canada in October.'' Leisure Concepts is the licensing division of 4Kids Entertainment, Inc. (Nasdaq: KIDE - news). Founded in 1960, Grand Toys International, Inc. is a premier distributor of a wide variety of toys and ancillary items in Canada and since January 1, 1999, a manufacturer and distributor in the U.S. This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, and is subject to risk and uncertainties that could cause actual results to differ materially. Such risks and uncertainties include, but are not limited to, those related to business conditions and the financial strength of the retail industry, particularly for toy and toy-related products; the level of consumer spending for such products; the effect of currency translations; the ability of the Company to successfully obtain its products from suppliers; and the success of advertising, marketing and promotional campaigns. Note: Further information on Grand Toys International, Inc. is available through the Company's website on the World Wide Web at grand.com To receive additional information on Grand Toys International, Inc., via fax, at no charge, dial 1-800-PRO-INFO and enter code GRIN. SOURCE: Grand Toys International, Inc.