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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (6195)	9/1/1999 9:12:00 PM
From: sea_biscuit	Respond to of 12475

Well, nothing's gonna happen. So people might as well sit back and blame the foreigners. Or the 50 years of Congress rule. Or the British. Or the Muslims. Or the Christians. Or... who's next for scapegoating????

To: Mohan Marette who wrote (6195)	9/1/1999 9:30:00 PM
From: Mohan Marette	Read Replies (2) \| Respond to of 12475

Company Watch- Oberoi Hotels & Resorts to focus on South Company Website oberoihotels.com The Oberoi Center for Learning and Development. oberoihotels.com Stock Price: Rs 278.75 (on 9/01/99 on NSE) P/E: 11.78 Book value:Rs 120.31 C. J. Punnathara (BusinessLine) KOCHI, Sept. 1 THE Oberois hotel chain has big plans for South India. As in the North, the group will continue to expand both its `The Oberoi' hotel chain catering to the luxury business and leisure traveler as well as `The Trident' brand targeted at the top international traveler. The group has opened up its first Trident hotel in Kerala at Kochi. The group has also acquired properties in the fast developing tourist centres at Thekkady and Kumarakom, Mr. Andrew Saldanha, General Manager of the hotel said. For the moment, the group has got an extensive agenda for the State and all future plans will be contemplated only after the present projects are well underway. While the Kerala programmes are being translated into reality, the group has plans for their Chennai venture as well. The Chennai Trident is currently under renovation and when completed will be of a level superior even to their Kochi venture. Upgrading the Chennai Trident would dovetail into the group's strategies and provide greater synergy for its South Indian operations. However, the take-off into the leisure class segment is likely to be from Kerala. This is because of the immense tourism potential that the State has to offer, Mr. Saldanha said. It is not only the rich tourism potential that the State has to offer, but also an amenable government which is keen on promoting tourism in the State, he added. The group would give wide publicity to their new venture in Kerala through the wide network of international travel agents and their global electronic distribution system. The wide network of hotels that the Oberois have across different countries will be used to sell their new addition. The unit which was opened in the off-season is expected to provide the required learning experience and specificities of the Kochi market. But the plans for Kerala would fall into place only once the Kumarakom and Thekkady units are commissioned. The rich experience that the group has in creating world-class resorts in places like Bali and Lumbok in Indonesia would be put into practice while setting up their operations in Kerala, Mr. Saldanha said. However, the ventures at Kumarakom and Thekkady here would definitely look at the carrying capacity of these individual locations. On this count, units with 100 to 200 room capacity are ruled out, Mr. Saldanha said. Recognising that the State kept great store in its environment, the Oberois would build only environment-friendly units. While recognising that replication of luxury was easily possible in any part of the world, the group would focus on generating unique experiences in these upcoming locations. The buildings which come up at Thekkady and Kumarakom would merge into the surrounding environment and provide a unique and holistic experience, Mr. Saldanha said.