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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction -- Ignore unavailable to you. Want to Upgrade?

To: Urlman who wrote (756)	9/2/1999 12:32:00 AM
From: oconnellc	Respond to of 2062

In principle, I agree with you 100%. There needs to be news, good news, plastered all over the place. We don't need talkshow PR. For us to make the big jump, the PR we need is articles in WSJ and IBD. We need thestreet.com writing about this hot new tech stock. I don't see that Norris should be trying to generate demand. It already exists. He needs to be convincing SONY that they need to invest or they will miss out. We could use a big influx of cash. Now, I don't want to get off on a rant here, but... We should have the big electronics companies beating our door down trying to buy us before the next one does. Big and/or high end speaker companies are going to hate us and try to discredit the technology. Art Bell helps no one's credibility. The electronics companies can use this technology to sell their own equipment as furniture and art (i.e. B&O). Lets see some contracts. Lets see some offers to buy the farm right out from under our feet... I don't know much about marketing, but I think the time is past for articles about ATCO in Discover magazine. I read the article in USA today last week about the young head of an internet fund and he made a quote about one company he researched. He scoffed because all the CEO of some small start-up talked about was how great his technology was, but he didn't know squat about marketing, sales, his customers etc. Our customer should be SONY (whoever, pick your favorite giant). They don't read Discover or OMNI or listen to Art Bell. They aren't impressed by buzz. I'll be happy when SONY gives us a check for $500MILLION in licensing fees. I think it is time for the focus to switch to the big guys, and Norris better start acting like he knows how. Otherwise, I feel pretty certain that I could sell my ATCO and do pretty well just buying a few hundred more shares of CSCO Anyway, thats just my opinion. I could be wrong... Later, Chris URL wrote: >>>Lets start playing<<< Hard to play if people don't know who you are...if consumers know who you are it's easier to create a demand... the more demand the more money the company gets to develop the product to satisfy the needs caused by the demand How many people do you think asked Phillips or Aiwa et al when they could get their hands on a "hypersonic sound gizmo"? How many people do you think have contacted even ATCO??? I bet only a handful. The PR IMHO STINKS. This would be a way to reach millions for free.... But what do I know? I only know about that stupid Guns Vs. Butter model my economic profeesor taught me about in college .LOL! ;-) Cheers, Url

To: Urlman who wrote (756)	9/2/1999 1:44:00 AM
From: The Flying Crane	Respond to of 2062

>>"How many people do you think asked Phillips or Aiwa et al when they could get their hands on a "hypersonic sound gizmo"? How many people do you think have contacted even ATCO??? I bet only a handful."<< At this stage of development; perhaps, it is not the time to come out to the world. However, I am looking forward for the SFT Technology (flat panel speakers) to come out in full swing to pave the way for the coming of HyperSonic Sound Technology. ---------------------------------- Here is an excerpt from ATCO Chairman's message (I highlighted what I think is important in bold) dated May 17, 1999: atcsd.com Stratified Field Technology These past two months have been quite busy for us. We have revisited several of our prospective customers and had final definition of the products and sizes they require for final analysis and testing to make their decisions. There is interest for flat screen TV, regular TV, Audio and multimedia sized speakers. We are now outsourcing the actual construction of the plastic for these test models. We have engaged two technical plastics manufacturers to produce near production grade speaker assemblies. With their assistance we are proving the manufacturability and finding unique cost reduction opportunities. At the same time we are preparing the electronics that will accompany the thin panel speaker units to the customers. This will enable our customers to better evaluate the manufacturability, potential consistency and overall performance of production type products. It is all too easy to manufacture one "golden" [not typical] sample. Our intent is to assure our customers of the repeatability of our products from tooled environments. Some of the intended customers will want to purchase sub-assembly parts in the early stages of a relationship with ATC making only final cosmetic to finish the speakers. Our current work is the baseline to put those resources in position for mass production. ---------------------------------- Now, the above statements made by the Chairman's message was dated May 17, 1999. Today is September 1, 1999. Three and half months have passed and I wonder how close we are to the real deal that will allow ATCO's customers to roll out their products using ATCO's Stratified Field Technology. IMHO, it all comes down to a matter of 'when'. And when the products using ATCO's technology starts to roll out, I will be curious about the reaction of the mass. IF it is a hit, IMHO, every name brand electronic companies will want to license it. Don't you think so? And we're not even talking about HyperSonic Sound Technology yet! All in my opinion only. Double Cheers, Mr. 8